Rosenbauer America didn’t need an overhaul of its materials; instead, it just needed to elevate them. Working with us, Rosenbauer America examined and refreshed all its materials to make them consistent and relevant for customers’ needs.

Planet Heart Health, an e-newsletter, is sent quarterly to Planet Heart participants who’ve opted in to the e-newsletters by providing their e-mail addresses. The e-newsletters keep readers up-to-date on the latest heart health news and provide important healthcare information from physicians, dietitians and other experts at the Avera Heart Hospital. Links within the e-mail direct people to the Avera Heart Hospital’s website for more information or to make appointments.

The bus wraps have a sleek, eye-catching design that’s hard to miss. We hope you’ll never need to visit the Avera Heart Hospital’s Emergency Department. But if you do, we think these bus wraps help you know where to go.

As part of the SIM-SD program, emergency personnel have access to three mobile learning labs and two smaller outreach models all equipped with Human Patient Simulators. This hands-on training allows emergency personnel to gain more experience with diverse trauma scenarios, especially in rural parts of the state. Each mobile unit is outfitted with an adult male, named iStan, as well as a pregnant female, an infant, and pediatric human patient simulator.

To market the campaign to emergency personnel, the Department of Health needed traditional marketing materials, such as logos, posters and brochures. But they also asked for some not-so-traditional materials, such as vehicle wraps. The combination of marketing helps emergency personnel to become better equipped, provide better care and produce better outcomes for patients across the state.

We worked with the program’s leaders on a four-color folder promotional piece that explains The Trust’s grantmaking strategies. Intermixing images of rural America with images of the latest healthcare technology, the sharp brochure makes it clear how The Trust can help organizations improve access to healthcare in the upper Midwest.

The Department of Education needed to create, market and manage a contest that would motivate students to sign up and use the website. Each high-school student who registered was entered to win a high-tech prize, like an iPad, mini netbook, computer and printer, eReaders, cameras and more.

Designed to grab the attention of students, counselors and principals, a campaign kit bursting with promotional goodies was sent to every public and tribal school throughout the state. The kits included colorful locker magnets, posters, postcards, sidewalk chalk, mirror clings, and floor decals.

Of the 39,500 high school students who were targeted during the eight-week campaign, 5,400 students registered. That means an impressive 13.67 percent of eligible students signed up, and the campaign garnered an impressive 7.31 rate of return. In addition to the kits, the contest was promoted online via Facebook ads and on school websites. During the four-week advertising flight on Facebook, the online ads earned 18,619,208 impressions. Clicks from Facebook to the registration page at sdMyLife.com totaled 4,693.

Whether students signed up because they’re excited about planning their futures, or because of awesome prizes they could win, either way South Dakota Department of Education has found a way for students to keep their eyes on the real prize: their futures.

The South Dakota Symphony needed a new website, and they needed it fast. After only 10 days, and a few all-nighters, we were able to develop an updated site with all the characteristics they were looking for.

Working hand-in-hand with the symphony, we developed a website that matched their print materials. We were able to show the entire calendar year of concerts, and when a user clicks on a concert that interests them, the site suggests similar upcoming concerts in that genre.

This new website also allowed the symphony more control over its content. We educated and trained staff so that they can make updates whenever they want. And for the first time, the new website allows for ticket purchasing through a collaboration with the Washington Pavilion ticket office.

By combining our expertise and the South Dakota Symphony’s vision, we were able to produce a website that works in perfect harmony.

We always thought All of Us was a pretty neat publication, but it was affirmed when All of Us was awarded a Silver Aster Award for Newsletter/Internal – Series in 2010. Thanks to the Marketing Health Today, which hands out the awards as a way to celebrate healthcare marketing professionals who demonstrate excellence in advertising.

First, we worked with CiCi’s Pizza to build a list of customer e-mails through the landing page on CiCi’s Pizza’s website. In the meantime, we developed a suite of e-mail templates to feature different offers at the restaurant.

Using HenkinSchultz Traffic™, we are able to segment the e-mail addresses to tailor marketing to specific interest groups. Each e-mail targets a different audience, such as parents or coaches. Because the advertising is tailored to the readers’ needs, CiCi’s subscriber list has grown and open rates for the e-mails have remained consistently high.