HenkinSchultz | Sioux Falls Advertising, Marketing and Interactive Design » Radio

“99¢ Deli Campaign”

Tanya Christensen — Wed, 15 Jul 2009 20:26:23 +0000

The Gas Stop
A new focus on an old favorite – hot dogs, taquitos and egg rolls on the roller grill. All for only 99¢. And to celebrate, we pulled out all the stops.

Through a multi-faceted campaign blast, we painted the town with taquitos and hot dogs. E-newsletters, print, radio, billboards, Facebook, online ads, Web and word of mouth – you name it, we were there, making mouths water and wreaking havoc on otherwise respectful lunch patrons.

After seeing it, you can’t help but want a 99-cent snack. And that was exactly the idea.

“Hidden Fees Shrink”

Justin Fink — Sun, 12 Apr 2009 20:23:59 +0000

Sprint
The first time you hear it, you think, “Ha! That there’s some pretty funny stuff!” Then, a few minutes later, you think of it again. And again.

Now, no matter where you look, you’re picking up signs of Sprint.

This is how image advertising works. Though there’s an incentive to come in, there’s even more of an incentive to pay attention. Over time, a brand is built, nurtured and released into the wild, where it’s strong enough to last on its own.

Every mention from here on out is strengthened by the quality of the work that came before it, until you realize that you haven’t just created simple radio spot – you’ve created the beginnings of a brand revolution.

And to think it all started with a little joke.

“Treat Your Prints Right”

Mark Johnson — Sun, 01 Mar 2009 20:27:56 +0000

MYCustomFramer
When you do radio, you look for a new niche. So when MYCustomFramer came to us looking to promote their framing wares, we knew just the thing.

The goal: be noticed in a surprisingly competitive industry that boasts some of the nation’s largest craft and framing chains.

The concept: develop a personality for framing. Give prints and artwork a voice. Hear their plight as they’re forced to go through life with second-hand, shoddy frames.

The result: “Treat your prints right,” people. They have feelings too.

“Trust. Respect. Nasser.”

Joe Henkin — Sat, 12 Jan 2008 20:17:12 +0000

Nasser Law Offices
With a bevy of old-as-the-hills lawyer jokes, it’s become a tradition – and a cliche – to view lawyers as crooks and thieves. Not Nasser.

The right words and the right image can show law professionals as caring, kind-hearted individuals that genuinely believe in justice.

In fact, through our work with Nasser Law Offices, we’ve managed to find a personal slant in a traditionally maligned field – showing personalities that entered the field to help people, honestly, and with a dedication to getting people back on track after an accident.

Looks like the joke’s on someone else.