We started with some good ol’ ocular reconnaissance. We visually mapped existing brands positioned as corporate, industrial and green; this led to developing a new visual language that personified strength, technology and earth-consciousness. We simplified the scientific, touted our toughness and got down to the bottom line with direct headlines, striking imagery and clean illustrations. We carried this new brand development across all media to produce a new website, direct mail pieces, informative sales training tools and video.

Brock Matz came to HenkinSchultz with the goal of redesigning his website. He wanted more than just a website; he wanted an online experience that matched the quality of his craftsmanship. He wanted the website to have as much texture as his work.

Brock needed an online showcase for his work, but he also wanted to update it easily. For maximum ease that still allowed the website to use Flash, we configured the website to pull all of Brock’s photos from Flickr, an online photo sharing website. From Flickr, Brock could manage the photos’ titles, descriptions, order and sets. He updates his portfolio on Flickr and BOOM, the site’s automatically updated.

So not only do we have a supreme user experience with fullscreen Flash, but we’ve got the ease of searching and sharing through Flickr. Win-win.

Combining a hint of nostalgia with the clean refinement of contemporary design and typography gives the Web site a tactile online presence. What’s more, we kept SDSU pride alive and well with a nice, refreshing approach to SDSU blue and gold.

Best of all, it was all done under pressure. A tight deadline (design wasn’t approved until less than a week before launch), a couple of pots of coffee and an all-nighter all contributed to a site that was built – from concept to completion – in under 24 hours.

Go Big, Go Blue, then go home and take a nap.

We pulled it off. We hope you’ll agree.

HenkinSchultz worked with the local Sprint retailers to put their own twist on the phone service company’s national advertising campaign. Based on Sprint’s national calling plans, the direct mailing piece focused on the emotional pull of giving special gifts to family and friends during the holiday season.

Original photography and creativity within the strict adherence to national corporate standards make this the best of both worlds: creative and functional; fun enough to be noticed and on point enough to be approved nationally.

So SDAF turned to HenkinSchultz for help. Bathed in retro goodness and bold enough to be noticed, SDAF’s ProBono identity helped place a new initiative on the map – and raise awareness of our community’s need for extra hands, no matter the cause.

Being a musician himself, Partner and Art Director Kirby Schultz had a few ideas for a unique look. Kirby shot the photos in HenkinSchultz’s own studio, while Graphic Designer Melissa Carter added the finishing touches. The result? A photo that shows The Rude Band knows how to have a good time.

After all – it’s bright pink.

What is it? Well, it’s a bus. But it’s also a moving billboard, promoting the Avera Breast Center and featuring some of the region’s very own breast cancer survivors. One message that travels to the city’s most populated areas. And as a motivation to keep breast cancer awareness alive and well – not just during October, and not just when it comes to buying yogurt, but in terms of scheduling mammograms and staying healthy – it’s invaluable.

It’s a fun machine to see roaming the streets. And it’s a great example of thinking outside the billboard.

Go big pink!

Stick with the brand, adjust for the medium. When Steve Herman with the Coffee News of Sioux Falls came to us for an updated Web site, we set out to make the online experience (and update-ability process) as easy and fun as the publication, which is delivered to restaurants, coffee shops and hotels so readers get a daily dose of good news and humor.

Give ‘em what they need, not just what they want. We added incentives for advertisers by placing their ads directly on every page of the site, showing no particular favoritism by displaying them all in random order. Locations link to local business Web sites, and the online “Readers’ Contest” is a great way to collect customer data for the future.

Create solutions. Everything on Steve’s new site is easy to update and expandable for the future. Now Steve can login, update his copy, create new pages and delete old ones all through the access of any Internet-equipped computer.

HenkinSchultz decided to take a completely fresh approach. Enter full-screen flash.

It was a joy to be a part of this production as we trimmed down content to the essential points, organized information into three main groupings and gave the user intuitive access to all of it.

A clean minimalist menu, rich luscious photography, dynamic layout with vibrant colors and smooth transitions all come together to deliver a truly interactive online experience.