HenkinSchultz | Sioux Falls Advertising, Marketing and Interactive Design » eMail Marketing and eNewsletters

“CiCi’s Pizza E-Marketing”

Karla Hassebroek — Wed, 07 Jul 2010 21:53:01 +0000

CiCi’s Pizza was looking for a way to increase its customer base through special e-mail offers. We used HenkinSchultz Traffic™, a full-service e-marketing program, to create a successful e-mail campaign for the pizza chain.

First, we worked with CiCi’s Pizza to build a list of customer e-mails through the landing page on CiCi’s Pizza’s website. In the meantime, we developed a suite of e-mail templates to feature different offers at the restaurant.

Using HenkinSchultz Traffic™, we are able to segment the e-mail addresses to tailor marketing to specific interest groups. Each e-mail targets a different audience, such as parents or coaches. Because the advertising is tailored to the readers’ needs, CiCi’s subscriber list has grown and open rates for the e-mails have remained consistently high.

“HenkinSchultz E-Newsletters”

Karla Hassebroek — Wed, 07 Jul 2010 21:50:04 +0000

When we talk about e-marketing and what it can do for you, we’re not just speculating. We know through experience what works and what doesn’t — after all, we market ourselves online.

One component of our e-marketing campaign is the HenkinSchultz E-Newsletter. The e-newsletter allows us to let our clients know about industry news that’s relevant to them. We’re able to directly communicate with an interested group of people about advertising campaigns, social media, services we offer and more.

And our e-newsletter isn’t all work and no play. Besides pushing the limits of html e-mail design, the HenkinSchultz E-Newsletter is an engaging publication that gives readers a look into the daily life of people who work here (and who we think are pretty amazing, by the way).

“Better Mileage, Lower Cost”

Karla Hassebroek — Tue, 29 Jun 2010 21:17:17 +0000

The Gas Stop
Our client wanted to promote its new product Flex 30, an optimal blend of ethanol and gas for Flex Fuel vehicles. The Gas Stop wanted to let environmentally conscious consumers know that Flex 30 would help them use less fuel while saving more money.

Through a partnership with Growth Energy, The Gas Stop offered Flex 30 at six Sioux Falls locations. Using a combination of billboards, radio, e-offers and social media, HenkinSchultz helped The Gas Stop tout Flex 30’s benefits, including better mileage and lower cost. We used the playful look and feel of The Gas Stop’s current marketing to create eye-catching ads that demonstrate how a change in fuel can help you be green and save green.

“Landing Page/E-Marketing”

Karla Hassebroek — Tue, 20 Oct 2009 21:08:46 +0000

CiCi’s Pizza – Sioux Falls
CiCi’s Pizza is a national chain, with national advertising and national coverage. So how do you create a local message that corresponds with the national image without getting lost in the umbrella of corporate hierarchy?

HenkinSchultz stepped in to create a comprehensive e-marketing campaign to help raise awareness on a local level, while still staying true to the national brand.

First, we started by setting up a CiCi’s Sioux Falls Web landing page. Designed to feature the local menu, prices, offers and local fundraising work, CiCisPizzaSiouxFalls.com gives the local branch a home on the Web independent of the national site.

Using this site as a base, we were then able to begin promoting an e-newsletter (powered by HenkinSchultz Traffic) to drive traffic to the store through coupons and other great offers. The landing page facilitated e-mail capture and agreements, while HenkinSchultz Traffic collected e-mails and developed an automatic mailing list. Features include the VIP club and a birthday club.

“99¢ Deli Campaign”

Tanya Christensen — Wed, 15 Jul 2009 20:26:23 +0000

The Gas Stop
A new focus on an old favorite – hot dogs, taquitos and egg rolls on the roller grill. All for only 99¢. And to celebrate, we pulled out all the stops.

Through a multi-faceted campaign blast, we painted the town with taquitos and hot dogs. E-newsletters, print, radio, billboards, Facebook, online ads, Web and word of mouth – you name it, we were there, making mouths water and wreaking havoc on otherwise respectful lunch patrons.

After seeing it, you can’t help but want a 99-cent snack. And that was exactly the idea.