Rosenbauer America didn’t need an overhaul of its materials; instead, it just needed to elevate them. Working with us, Rosenbauer America examined and refreshed all its materials to make them consistent and relevant for customers’ needs.

As part of the SIM-SD program, emergency personnel have access to three mobile learning labs and two smaller outreach models all equipped with Human Patient Simulators. This hands-on training allows emergency personnel to gain more experience with diverse trauma scenarios, especially in rural parts of the state. Each mobile unit is outfitted with an adult male, named iStan, as well as a pregnant female, an infant, and pediatric human patient simulator.

To market the campaign to emergency personnel, the Department of Health needed traditional marketing materials, such as logos, posters and brochures. But they also asked for some not-so-traditional materials, such as vehicle wraps. The combination of marketing helps emergency personnel to become better equipped, provide better care and produce better outcomes for patients across the state.

The Department of Education needed to create, market and manage a contest that would motivate students to sign up and use the website. Each high-school student who registered was entered to win a high-tech prize, like an iPad, mini netbook, computer and printer, eReaders, cameras and more.

Designed to grab the attention of students, counselors and principals, a campaign kit bursting with promotional goodies was sent to every public and tribal school throughout the state. The kits included colorful locker magnets, posters, postcards, sidewalk chalk, mirror clings, and floor decals.

Of the 39,500 high school students who were targeted during the eight-week campaign, 5,400 students registered. That means an impressive 13.67 percent of eligible students signed up, and the campaign garnered an impressive 7.31 rate of return. In addition to the kits, the contest was promoted online via Facebook ads and on school websites. During the four-week advertising flight on Facebook, the online ads earned 18,619,208 impressions. Clicks from Facebook to the registration page at sdMyLife.com totaled 4,693.

Whether students signed up because they’re excited about planning their futures, or because of awesome prizes they could win, either way South Dakota Department of Education has found a way for students to keep their eyes on the real prize: their futures.

We started with some good ol’ ocular reconnaissance. We visually mapped existing brands positioned as corporate, industrial and green; this led to developing a new visual language that personified strength, technology and earth-consciousness. We simplified the scientific, touted our toughness and got down to the bottom line with direct headlines, striking imagery and clean illustrations. We carried this new brand development across all media to produce a new website, direct mail pieces, informative sales training tools and video.

Brock Matz came to HenkinSchultz with the goal of redesigning his website. He wanted more than just a website; he wanted an online experience that matched the quality of his craftsmanship. He wanted the website to have as much texture as his work.

Brock needed an online showcase for his work, but he also wanted to update it easily. For maximum ease that still allowed the website to use Flash, we configured the website to pull all of Brock’s photos from Flickr, an online photo sharing website. From Flickr, Brock could manage the photos’ titles, descriptions, order and sets. He updates his portfolio on Flickr and BOOM, the site’s automatically updated.

So not only do we have a supreme user experience with fullscreen Flash, but we’ve got the ease of searching and sharing through Flickr. Win-win.

What’s more, the actors had a great time – and you can tell. Who says making advertising spots can’t be fun?

General

Real Estate

Ag & Farming