HenkinSchultz | Sioux Falls Advertising, Marketing and Interactive Design » What We Do

“In the Now Radio Campaign”

Paula VerDouw — Thu, 02 Jun 2011 14:34:13 +0000

Sprint
Talk on the phone. Talk on the radio. Testimonial-style radio spots were the way to go with Sprint’s 2011 radio campaign—they needed them now, and we delivered.

“Assisting With Recovery”

Betsy Larson — Thu, 02 Jun 2011 13:34:16 +0000

TLC
Unless you’re a recovered alcoholic, you might not think about supporting organizations that make it their mission to help people recover from alcoholism. TLC recognizes that and keeps in touch with its donors through an identity brochure, website, annual appeal letter and quarterly e-newsletters. By sharing information about the TLC program, donors are reminded why their support is needed by an organization that focuses on the important topic of alcohol recovery.

“SuzukEvent Campaign”

Mark Johnson — Thu, 02 Jun 2011 13:08:26 +0000

Graham Automotive
Suzuki is more than motorbikes…but most people don’t know that. To get the word out about their amazing luxury cars, we put it out there in a pedal-to-the-metal campaign that included radio, a new landing page, e-offers and more. We touted their best-in-the-biz guarantee and, guess what? Combined with Graham’s hard work on the sale floor, their car sales increased!

Check out this radio spot and tell us what you think in the comments below.

Here4Youth

Lynell Unruh — Fri, 29 Apr 2011 16:47:59 +0000

You can just throw some words and images together for a logo, right? Try again. You want people to instantly recognize your brand and your identity, so you’ll need a careful calibration of elements to meet that goal. Naming a company or program also takes careful consideration of the subtle nuances of language—which we can help with, too. Just like we did with Here 4 Youth. We were there from the development of their name and logo, to creating their brand identity.

“High-Tech With Down-Home Values”

Frank Fradella — Fri, 29 Apr 2011 16:37:57 +0000

Rosenbauer America
Rosenbauer America makes fire trucks. Really, really incredible state-of-the-art fire trucks and other firefighting equipment that lead the industry. We updated the marketing materials to have a clean and contemporary feel that matches the vibe of the company’s high-tech, innovative equipment.

Rosenbauer America didn’t need an overhaul of its materials; instead, it just needed to elevate them. Working with us, Rosenbauer America examined and refreshed all its materials to make them consistent and relevant for customers’ needs.

“Fostering Partnerships”

Tammy Larson — Thu, 31 Mar 2011 14:53:19 +0000

The Leona M. and Harry B. Helmsley Charitable Trust
The Helmsley Trust needed a booklet for participants in its eExploration day, an event that explored eTechnology in rural health. The booklet needed to explain The Helmsley Trust’s partnerships with Avera and The Evangelical Lutheran Good Samaritan Society.

Because of our familiarity with the missions, brand standards and writing style of all three organizations, we were able to put together a booklet that accurately portrayed each group’s programs. And having us work on it saved The Helmsley Trust the hassle of coordination, letting all three groups focus on the their important projects.

“Planet Heart Health eNewsletter”

Amie Van Overmeer — Fri, 18 Mar 2011 14:31:34 +0000

Avera Heart Hospital
Planet Heart is a popular heart health screening at the Avera Heart Hospital that checks for calcium build-up in the heart, blood pressure, cholesterol, blood sugar levels and more. To help keep people’s hearts healthy, The Avera Heart Hospital wanted a way to stay connected with people after they leave their screenings.

Planet Heart Health, an e-newsletter, is sent quarterly to Planet Heart participants who’ve opted in to the e-newsletters by providing their e-mail addresses. The e-newsletters keep readers up-to-date on the latest heart health news and provide important healthcare information from physicians, dietitians and other experts at the Avera Heart Hospital. Links within the e-mail direct people to the Avera Heart Hospital’s website for more information or to make appointments.

“Know Where to Go Bus Wraps”

Tanya Christensen — Thu, 17 Mar 2011 20:41:59 +0000

Avera Heart Hospital
A heart attack can happen anywhere, so the Avera Heart Hospital needed its message to go everywhere. The hospital wanted people to know where to go during a medical emergency: the Avera Heart Hospital’s Emergency Department. So the hospital advertised on what is essentially a moving bulletin board—the public transit buses in Sioux Falls.

The bus wraps have a sleek, eye-catching design that’s hard to miss. We hope you’ll never need to visit the Avera Heart Hospital’s Emergency Department. But if you do, we think these bus wraps help you know where to go.

“Connecting a Community”

Erik Rodne — Wed, 09 Mar 2011 05:01:00 +0000

Swiftel Communications
When Swiftel came to us looking for a new site, the number one goal was to become the homepage for their community. They wanted to showcase local news and weather as a service to their customers. Oh, and maybe sell some of their products and services while they’re at it.

Our favorite part of this site is the weather function. Using the weather tower at the downtown Swiftel location, we pull live data from the National Weather Service. Then we overlay it on Google Maps so users can zoom in, move around and automatically see the current radar loop for the past three hours. Humidity, wind speed, sunrise, heat index—it’s all there for your convenience.

The website is excellent at cross-promoting products and services. The system is aware of what page a person is viewing, and in what category, and will promote a different related product or service in the sidebar.

One last cool bit: remember how Swiftel wanted to be the homepage for their community? Well, with the use of RSS feeds, we’re able to stream news from the local news station and South Dakota State University automatically—no updating required. Whenever a news feed updates, so does the homepage of Swiftel.net. If you live in Brookings, set this as your homepage and check it every morning for your local news and weather. (Seriously, give that map a spin.)

“The Future of Medicine”

Justin Fink — Mon, 07 Mar 2011 18:42:39 +0000

South Dakota Department of Health
SIM-SD is a one-of-a-kind partnership committed to ensuring consistent emergency care across South Dakota. The project uses state-of-the art training to enhance pre-hospital and hospital emergency care.

As part of the SIM-SD program, emergency personnel have access to three mobile learning labs and two smaller outreach models all equipped with Human Patient Simulators. This hands-on training allows emergency personnel to gain more experience with diverse trauma scenarios, especially in rural parts of the state. Each mobile unit is outfitted with an adult male, named iStan, as well as a pregnant female, an infant, and pediatric human patient simulator.

To market the campaign to emergency personnel, the Department of Health needed traditional marketing materials, such as logos, posters and brochures. But they also asked for some not-so-traditional materials, such as vehicle wraps. The combination of marketing helps emergency personnel to become better equipped, provide better care and produce better outcomes for patients across the state.