HenkinSchultz | Sioux Falls Advertising, Marketing and Interactive Design » What We Do

“CiCi’s Pizza E-Marketing”

Karla Hassebroek — Wed, 07 Jul 2010 21:53:01 +0000

CiCi’s Pizza was looking for a way to increase its customer base through special e-mail offers. We used HenkinSchultz Traffic™, a full-service e-marketing program, to create a successful e-mail campaign for the pizza chain.

First, we worked with CiCi’s Pizza to build a list of customer e-mails through the landing page on CiCi’s Pizza’s website. In the meantime, we developed a suite of e-mail templates to feature different offers at the restaurant.

Using HenkinSchultz Traffic™, we are able to segment the e-mail addresses to tailor marketing to specific interest groups. Each e-mail targets a different audience, such as parents or coaches. Because the advertising is tailored to the readers’ needs, CiCi’s subscriber list has grown and open rates for the e-mails have remained consistently high.

“HenkinSchultz E-Newsletters”

Karla Hassebroek — Wed, 07 Jul 2010 21:50:04 +0000

When we talk about e-marketing and what it can do for you, we’re not just speculating. We know through experience what works and what doesn’t — after all, we market ourselves online.

One component of our e-marketing campaign is the HenkinSchultz E-Newsletter. The e-newsletter allows us to let our clients know about industry news that’s relevant to them. We’re able to directly communicate with an interested group of people about advertising campaigns, social media, services we offer and more.

And our e-newsletter isn’t all work and no play. Besides pushing the limits of html e-mail design, the HenkinSchultz E-Newsletter is an engaging publication that gives readers a look into the daily life of people who work here (and who we think are pretty amazing, by the way).

“Better Mileage, Lower Cost”

Karla Hassebroek — Tue, 29 Jun 2010 21:17:17 +0000

The Gas Stop
Our client wanted to promote its new product Flex 30, an optimal blend of ethanol and gas for Flex Fuel vehicles. The Gas Stop wanted to let environmentally conscious consumers know that Flex 30 would help them use less fuel while saving more money.

Through a partnership with Growth Energy, The Gas Stop offered Flex 30 at six Sioux Falls locations. Using a combination of billboards, radio, e-offers and social media, HenkinSchultz helped The Gas Stop tout Flex 30’s benefits, including better mileage and lower cost. We used the playful look and feel of The Gas Stop’s current marketing to create eye-catching ads that demonstrate how a change in fuel can help you be green and save green.

Social Marketing

Becka Carlson — Tue, 22 Jun 2010 15:15:44 +0000

Messaging Mayhem
Tweetin’ up on Twitter, posting on Facebook and checking in on Foursquare, we’re excited to be working with social media these days. Social media offer us an opportunity to get immediate feedback in ways that other areas of advertising don’t. With social media, we have the ability to listen to what people are saying about us and gives us the opportunity to respond — that can do a lot for a brand.

Content is still king, and the holy grail is viral marketing. We would love to work with you to develop a sound strategy and message online. We’re able to target demographics more specifically on Facebook than with tradition advertising, and we can build your social media strategy so it integrates seamlessly with the rest of your advertising mix. Pair your social media with HenkinSchultz Traffic™, our full-service e-marketing program, and you’ll have an even greater competitive advantage online. With the right content and strategy social marketing, you’ll create conversations with your customers and build a loyal social media following.

Google Certification

Kristi Kooima — Tue, 22 Jun 2010 15:11:27 +0000

Tools of the Trade
We’ve been working with Google for a while now. Whether you need help getting your information on the map with Google Places (formerly Google Local Business Listings), seeing where your web visits are coming from with Google Analytics or highlighting a particular product or service with Google AdWords, we’re here to help.

Google AdWords is a paid placement service where you can bid for top placement on Google searches and other content networks that support AdWords. This is great for focusing on a new product or service, generating brand awareness and driving more traffic to your site. We’re certified professionals in the Google AdWords arena and we’ve got the badge to prove it.

Google Places (formerly Local Business Listings) is a great way to control the information found on Google Maps. Once we verify your business (either by phone or postcard from Google) we’re able to provide searchers with more information on your business than just your location—there’s even an opportunity to offer custom e-offers through this service.

Google Analytics gives us the tools to see who’s visiting your site, from where and for how long. Imagine being able to fine tune your site based on real-time data by trying new designs until we find one your customers respond to favorably. It’s part of our search engine optimization arsenal and we think the data mined from this is extremely beneficial, enlightening and sometimes sobering all at once.

What makes all these services even better is that you can manage them if you choose to, or we’ll handle all the nitty-gritty details; the choice is yours and we’re here to help when you’re ready.

Eco-friendly. Economical.

Erik Rodne — Thu, 20 May 2010 15:34:08 +0000

Ecoblade by Diamond Mowers
Diamond Mowers has an amazing product, but it didn’t have visibility with their clients. They came to us for help positioning and packaging an industrial mower that applies chemicals at the same time it cuts. We give you the ecoblade.

We started with some good ol’ ocular reconnaissance. We visually mapped existing brands positioned as corporate, industrial and green; this led to developing a new visual language that personified strength, technology and earth-consciousness. We simplified the scientific, touted our toughness and got down to the bottom line with direct headlines, striking imagery and clean illustrations. We carried this new brand development across all media to produce a new website, direct mail pieces, informative sales training tools and video.

Texture-nology

Erik Rodne — Fri, 07 May 2010 15:41:54 +0000

Matz Painting & Wallcovering
Using carefully calibrated shades, tones and colors, Matz Painting & Wallcovering capitalizes on existing light to create an atmosphere perfectly suited to each client’s business. Check it.

Brock Matz came to HenkinSchultz with the goal of redesigning his website. He wanted more than just a website; he wanted an online experience that matched the quality of his craftsmanship. He wanted the website to have as much texture as his work.

Brock needed an online showcase for his work, but he also wanted to update it easily. For maximum ease that still allowed the website to use Flash, we configured the website to pull all of Brock’s photos from Flickr, an online photo sharing website. From Flickr, Brock could manage the photos’ titles, descriptions, order and sets. He updates his portfolio on Flickr and BOOM, the site’s automatically updated.

So not only do we have a supreme user experience with fullscreen Flash, but we’ve got the ease of searching and sharing through Flickr. Win-win.

“The Club”

Erik Rodne — Wed, 24 Mar 2010 20:53:50 +0000

Huron Country Club
Huron Country Club needed a way to organize its events calendar and provide secure membership information, so we hooked them up with this clean, new site.

The calendar provides the tech-savvy with easy notification when something new is happening at the country club; all people need to do is click the RSS icon in the calendar to download the appropriate feed. Other features of the website include a slider, drop-down navigation and full CMS support.

“New Cornerstone”

Erik Rodne — Mon, 01 Feb 2010 15:34:29 +0000

South Dakota State University Foundation
Make it easy, make it prominent, and give donors a reason to come back — those were the goals in improving the online experience for the South Dakota State University Foundation.

The result: the new South Dakota State University Foundation site, a constantly updated site that gave donors a chance to see what’s new at South Dakota State University, including a feature slide show.

Combining a hint of nostalgia with the clean refinement of contemporary design and typography gives the Web site a tactile online presence. What’s more, we kept SDSU pride alive and well with a nice, refreshing approach to SDSU blue and gold.

Best of all, it was all done under pressure. A tight deadline (design wasn’t approved until less than a week before launch), a couple of pots of coffee and an all-nighter all contributed to a site that was built – from concept to completion – in under 24 hours.

Go Big, Go Blue, then go home and take a nap.

“Access the Vision”

Erik Rodne — Fri, 15 Jan 2010 17:06:12 +0000

The Tony Ratchford Group
The Dream Home Vision is a process that sets the Tony Ratchford Group apart from other Realtors in Sioux Falls and the surrounding area – and, naturally, they want people to know about it.

Enter the Flash: secure, online videos that pop at tonyratchford.com.

First, we had to take into consideration the proprietary nature of Ratchford’s Dream Home Vision process. So, we set some user-friendly security measures in place: asking for a first name and a valid e-mail to register a user (which gave an added benefit of building a database). Once the user logs in twice, the password is modified and an e-mail is sent to the Tony Ratchford Group as a follow-up tool.

This project at TonyRatchford.com is the first database-driven flash application that HenkinSchultz has worked on, and we have been able to boost the search-engine optimization of nearly all flash projects. Through custom URLs coupled with Google Analytics, we’re able to see who’s visiting what section and track their online activity. This gives us the tools we need to continually refine our approach.