HenkinSchultz

TLC
Unless you’re a recovered alcoholic, you might not think about supporting organizations that make it their mission to help people recover from alcoholism. TLC recognizes that and keeps in touch with its donors through an identity brochure, website, annual appeal letter and quarterly e-newsletters. By sharing information about the TLC program, donors are reminded why their support is needed by an organization that focuses on the important topic of alcohol recovery.

You can just throw some words and images together for a logo, right? Try again. You want people to instantly recognize your brand and your identity, so you’ll need a careful calibration of elements to meet that goal. Naming a company or program also takes careful consideration of the subtle nuances of language—which we can help with, too. Just like we did with Here 4 Youth. We were there from the development of their name and logo, to creating their brand identity.

Rosenbauer America
Rosenbauer America makes fire trucks. Really, really incredible state-of-the-art fire trucks and other firefighting equipment that lead the industry. We updated the marketing materials to have a clean and contemporary feel that matches the vibe of the company’s high-tech, innovative equipment.

The Leona M. and Harry B. Helmsley Charitable Trust
The Helmsley Trust needed a booklet for participants in its eExploration day, an event that explored eTechnology in rural health. The booklet needed to explain The Helmsley Trust’s partnerships with Avera and The Evangelical Lutheran Good Samaritan Society.

South Dakota Department of Health
SIM-SD is a one-of-a-kind partnership committed to ensuring consistent emergency care across South Dakota. The project uses state-of-the art training to enhance pre-hospital and hospital emergency care.

The Leona M. and Harry B. Helmsley Charitable Trust
The Rural Healthcare Program of The Leona M. and Harry B. Helmsley Charitable Trust aspires to improve lives through access to affordable healthcare. To do that, program leaders invite organizations to partner with them. Since organization was fairly new to the upper Midwest, The Trust needed materials they could leave with potential partners that explained the program’s mission.

South Dakota Department of Education
Getting 38,241 high-school students to start thinking seriously about their futures is not easy—unless there are awesome prizes involved. We teamed up with the South Dakota Department of Education to promote the department’s website. sdMyLife.com serves as a valuable tool for South Dakota high school students to help plan their futures and careers.

Avera Health
Reaching the thousands of healthcare providers who work for the Avera health system can be a challenge. That’s why Avera created the award-winning All of Us, a newsletter designed to appeal to healthcare providers and to inform them of the latest news at Avera. The marketing team at Avera writes the copy, and HenkinSchultz designs it.

The Gas Stop
What do people like more than a deal on fountain pop? Not much, it turns out! The Gas Stop offered any size of fountain pop for 89¢, all summer long. HenkinSchultz designed window clings, posters and pump toppers to advertise the special, and we heavily promoted the deal on The Gas Stop’s Facebook and Twitter pages. Generating lots of positive feedback on the social media sites, the promotion was popular with customers.

The Gas Stop
Our client wanted to promote its new product Flex 30, an optimal blend of ethanol and gas for Flex Fuel vehicles. The Gas Stop wanted to let environmentally conscious consumers know that Flex 30 would help them use less fuel while saving more money.