When Swiftel came to us looking for a new site, the number one goal was to become the homepage for their community. They wanted to showcase local news and weather as a service to their customers. Oh, and maybe sell some of their products and services while they’re at it.
Web Design and Development
It used to be that Web marketing was a Web site and a URL. Now, it’s social marketing and emarketing and search engine optimization and search marketing and a bunch of other terms that all seem to use the words “social” and “marketing.” Good for you, we get that.
Northern Truck Equipment Corp.
We sat down with the good folk at Northern Truck Equipment Corp. to talk about how we could make their website work better. It came down to organization, the ability to modify and update when they needed to, and a slick new interface. Enter NTECorp.com, a fresh new user-friendly site.
The Tony Ratchford Group
The new website for The Tony Ratchford Group is changing the way people search for homes in the Sioux Falls area. We’re the first in the region to bring indexable results for every listing in our region’s MLS. That means Google indexes every bit of info contained for every property listed is indexed, and this is a HUGE deal when it comes to searchability on the web.
Most realty sites pull data from a central database, called the MLS, and display this information on their individual websites. Trouble comes with how they display this information; it’s typically in an I-Frame, but none of the information in an I-Frame gets searched when Google, Yahoo or Bing’s computers index and rank sites. So it’s there, but these search engines can’t see it.
We came up with an awesome solution for this typical problem of the realty website industry. Through a bit of geek wizardry, we create individual pages for each piece of property in the MLS. Google, Yahoo! and Bing all see these as pieces of content, so they search and rate them accordingly. Now when users search for anything in the MLS through Google, The Tony Ratchford Group pops up.
For a slick online experience, we wrapped the project up in WordPress, some cool new CSS3 tricks and jQuery goodness. Even better, the client is in control of their site, including page content, featured homes, headlines and menu navigation. With this website, you don’t have to search long to find the best realty website in the region.
South Dakota Symphony Website
With the musicians of the South Dakota Symphony being such perfectionists, would you expect anything less from the South Dakota Symphony’s website?
The South Dakota Symphony needed a new website, and they needed it fast. After only 10 days, and a few all-nighters, we were able to develop an updated site with all the characteristics they were looking for.
Working hand-in-hand with the symphony, we developed a website that matched their print materials. We were able to show the entire calendar year of concerts, and when a user clicks on a concert that interests them, the site suggests similar upcoming concerts in that genre.
This new website also allowed the symphony more control over its content. We educated and trained staff so that they can make updates whenever they want. And for the first time, the new website allows for ticket purchasing through a collaboration with the Washington Pavilion ticket office.
By combining our expertise and the South Dakota Symphony’s vision, we were able to produce a website that works in perfect harmony.
The Gas Stop
Our client wanted to promote its new product Flex 30, an optimal blend of ethanol and gas for Flex Fuel vehicles. The Gas Stop wanted to let environmentally conscious consumers know that Flex 30 would help them use less fuel while saving more money.
Ecoblade by Diamond Mowers
Diamond Mowers has an amazing product, but it didn’t have visibility with their clients. They came to us for help positioning and packaging an industrial mower that applies chemicals at the same time it cuts. We give you the ecoblade.
Matz Painting & Wallcovering
Using carefully calibrated shades, tones and colors, Matz Painting & Wallcovering capitalizes on existing light to create an atmosphere perfectly suited to each client’s business. Check it.
Huron Country Club
Huron Country Club needed a way to organize its events calendar and provide secure membership information, so we hooked them up with this clean, new site.
Youth Enrichment Services
Youth Enrichment Services had all the information: locations, services, newsletters, lunch menus and groups. But they had no clear way to communicate the information quickly. Our expert team of thinkers sat down to devise the perfect interactive strategy.
YES is an amazing non-profit organization that stimulates learning in children, from infants to grade-schoolers. YES provides summer, afterschool and early childhood programs that get kids excited about learning. Yet, there was a disconnect between what people experience online and in person. We wanted their website to be as fun and engaging as their programs.
The new website has dynamic features that make parents’ lives easier, and it has the functionality for YES staff to update the site themselves. Top stories or events automatically appear on the home page, and tech-savvy parents can subscribe to their RSS feeds. Best of all, the new website makes finding the right location super easy—parents can search by location or program. With the new website, the YES staff provides parents with a constantly fresh (and informative) web experience.