March 4th, 2011
The Gas Stop
This chain of convenience stores uses Facebook and Twitter campaigns to successfully boost foot traffic to their stores. Every day we post messages to Facebook and Twitter about The Gas Stop’s specials, such as deals on milk, gas, snacks and more. To reward its loyal customers, The Gas Stop names a Facebook fan and Twitter follower of the month. We’ve also facilitated several contests that increase interest in the brand and bring people to the stores. The social media pages give customers a way to have a conversation with The Gas Stop, which has helped them know the sales and deals customers value most.
June 29th, 2010
The Gas Stop
Our client wanted to promote its new product Flex 30, an optimal blend of ethanol and gas for Flex Fuel vehicles. The Gas Stop wanted to let environmentally conscious consumers know that Flex 30 would help them use less fuel while saving more money.
June 22nd, 2010
Messaging Mayhem
Tweetin’ up on Twitter, posting on Facebook and checking in on Foursquare, we’re excited to be working with social media these days. Social media offer us an opportunity to get immediate feedback in ways that other areas of advertising don’t. With social media, we have the ability to listen to what people are saying about us and gives us the opportunity to respond — that can do a lot for a brand.
June 15th, 2010
The Gas Stop
Online banner ads and e-mail offers are just a few ways The Gas Stop has harnessed the power of the Internet to advertise the products available inside its stores. The advertising uses the look and feel of the in-store marketing to make the campaign cohesive with The Gas Stop’s other collateral materials.
