Social Marketing and Social Media

Despite often being referred to as “online marketing” (as if it was somehow separate from marketing as a whole) social media, when used correctly, is simply one new wrinkle in your overall marketing umbrella. From signing up for Facebook ads to developing a voice through Twitter and Flickr, HenkinSchultz combines marketing expertise and online savvy to create the perfect mix of today’s new media.

“Better Mileage, Lower Cost”

June 29th, 2010 0 Comments “Better Mileage, Lower Cost”

The Gas Stop
Our client wanted to promote its new product Flex 30, an optimal blend of ethanol and gas for Flex Fuel vehicles. The Gas Stop wanted to let environmentally conscious consumers know that Flex 30 would help them use less fuel while saving more money.

Social Marketing

June 22nd, 2010 0 Comments Social Marketing

Messaging Mayhem
Tweetin’ up on Twitter, posting on Facebook and checking in on Foursquare, we’re excited to be working with social media these days. Social media offer us an opportunity to get immediate feedback in ways that other areas of advertising don’t. With social media, we have the ability to listen to what people are saying about us and gives us the opportunity to respond — that can do a lot for a brand.

The Gas Stop’s Online Advertising

June 15th, 2010 0 Comments The Gas Stop’s Online Advertising

The Gas Stop
Online banner ads and e-mail offers are just a few ways The Gas Stop has harnessed the power of the Internet to advertise the products available inside its stores. The advertising uses the look and feel of the in-store marketing to make the campaign cohesive with The Gas Stop’s other collateral materials.