Planet Heart Health, an e-newsletter, is sent quarterly to Planet Heart participants who’ve opted in to the e-newsletters by providing their e-mail addresses. The e-newsletters keep readers up-to-date on the latest heart health news and provide important healthcare information from physicians, dietitians and other experts at the Avera Heart Hospital. Links within the e-mail direct people to the Avera Heart Hospital’s website for more information or to make appointments.

Our favorite part of this site is the weather function. Using the weather tower at the downtown Swiftel location, we pull live data from the National Weather Service. Then we overlay it on Google Maps so users can zoom in, move around and automatically see the current radar loop for the past three hours. Humidity, wind speed, sunrise, heat index—it’s all there for your convenience.

The website is excellent at cross-promoting products and services. The system is aware of what page a person is viewing, and in what category, and will promote a different related product or service in the sidebar.

One last cool bit: remember how Swiftel wanted to be the homepage for their community? Well, with the use of RSS feeds, we’re able to stream news from the local news station and South Dakota State University automatically—no updating required. Whenever a news feed updates, so does the homepage of Swiftel.net. If you live in Brookings, set this as your homepage and check it every morning for your local news and weather. (Seriously, give that map a spin.)

A bunch of new features are becoming standard on sites these days: search bars, drop-down menu navigation, featured sliders on the homepage. And it’s all packaged in a way that hands the controls over to the client.

We hooked Northern Truck Corp. up with every bit of goodness we could. We organized all their products by category and provided a sidebar to jump to any of those categories. Their site features some new animations and style interactions that improve the end user’s experience. Plus, we trained Northern Truck Equipment Corp. on WordPress, which gives them the customization they need paired with an unmatched ease of use. The right equipment paired with the right clients – well, that equals a great user-friendly website.

The Department of Education needed to create, market and manage a contest that would motivate students to sign up and use the website. Each high-school student who registered was entered to win a high-tech prize, like an iPad, mini netbook, computer and printer, eReaders, cameras and more.

Designed to grab the attention of students, counselors and principals, a campaign kit bursting with promotional goodies was sent to every public and tribal school throughout the state. The kits included colorful locker magnets, posters, postcards, sidewalk chalk, mirror clings, and floor decals.

Of the 39,500 high school students who were targeted during the eight-week campaign, 5,400 students registered. That means an impressive 13.67 percent of eligible students signed up, and the campaign garnered an impressive 7.31 rate of return. In addition to the kits, the contest was promoted online via Facebook ads and on school websites. During the four-week advertising flight on Facebook, the online ads earned 18,619,208 impressions. Clicks from Facebook to the registration page at sdMyLife.com totaled 4,693.

Whether students signed up because they’re excited about planning their futures, or because of awesome prizes they could win, either way South Dakota Department of Education has found a way for students to keep their eyes on the real prize: their futures.

The South Dakota Symphony needed a new website, and they needed it fast. After only 10 days, and a few all-nighters, we were able to develop an updated site with all the characteristics they were looking for.

Working hand-in-hand with the symphony, we developed a website that matched their print materials. We were able to show the entire calendar year of concerts, and when a user clicks on a concert that interests them, the site suggests similar upcoming concerts in that genre.

This new website also allowed the symphony more control over its content. We educated and trained staff so that they can make updates whenever they want. And for the first time, the new website allows for ticket purchasing through a collaboration with the Washington Pavilion ticket office.

By combining our expertise and the South Dakota Symphony’s vision, we were able to produce a website that works in perfect harmony.

First, we worked with CiCi’s Pizza to build a list of customer e-mails through the landing page on CiCi’s Pizza’s website. In the meantime, we developed a suite of e-mail templates to feature different offers at the restaurant.

Using HenkinSchultz Traffic™, we are able to segment the e-mail addresses to tailor marketing to specific interest groups. Each e-mail targets a different audience, such as parents or coaches. Because the advertising is tailored to the readers’ needs, CiCi’s subscriber list has grown and open rates for the e-mails have remained consistently high.

One component of our e-marketing campaign is the HenkinSchultz E-Newsletter. The e-newsletter allows us to let our clients know about industry news that’s relevant to them. We’re able to directly communicate with an interested group of people about advertising campaigns, social media, services we offer and more.

And our e-newsletter isn’t all work and no play. Besides pushing the limits of html e-mail design, the HenkinSchultz E-Newsletter is an engaging publication that gives readers a look into the daily life of  people who work here (and who we think are pretty amazing, by the way).

Through a partnership with Growth Energy, The Gas Stop offered Flex 30 at six Sioux Falls locations. Using a combination of billboards, radio, e-offers and social media, HenkinSchultz helped The Gas Stop tout Flex 30’s benefits, including better mileage and lower cost. We used the playful look and feel of The Gas Stop’s current marketing to create eye-catching ads that demonstrate how a change in fuel can help you be green and save green.