Sioux Empire United Way
Regular e-mails keep Sioux Empire United Way employee campaign managers and supporters updated on the campaign’s progress. The e-newsletters report on fundraising ideas, programs supported by the Sioux Empire United Way and much more.
eMail Marketing and eNewsletters
What’s the first thing you check in the morning? If you said, “e-mail,” you’re in good company – namely, the company of your customers and targets. Which is why HenkinSchultz is proud to be on the forefront of e-mail marketing with HenkinSchultz Traffic, a fully comprehensive e-marketing program designed to offer templates, facilitation, analytics and more. Simply put – we’re taking your message to the Information Superhighway, and we’re not letting up on the gas.
Sioux Empire United Way
Unless you’re a recovered alcoholic, you might not think about supporting organizations that make it their mission to help people recover from alcoholism. TLC recognizes that and keeps in touch with its donors through an identity brochure, website, annual appeal letter and quarterly e-newsletters. By sharing information about the TLC program, donors are reminded why their support is needed by an organization that focuses on the important topic of alcohol recovery.
Avera Heart Hospital
Planet Heart is a popular heart health screening at the Avera Heart Hospital that checks for calcium build-up in the heart, blood pressure, cholesterol, blood sugar levels and more. To help keep people’s hearts healthy, The Avera Heart Hospital wanted a way to stay connected with people after they leave their screenings.
Planet Heart Health, an e-newsletter, is sent quarterly to Planet Heart participants who’ve opted in to the e-newsletters by providing their e-mail addresses. The e-newsletters keep readers up-to-date on the latest heart health news and provide important healthcare information from physicians, dietitians and other experts at the Avera Heart Hospital. Links within the e-mail direct people to the Avera Heart Hospital’s website for more information or to make appointments.
CiCi’s Pizza was looking for a way to increase its customer base through special e-mail offers. We used HenkinSchultz Traffic™, a full-service e-marketing program, to create a successful e-mail campaign for the pizza chain.
First, we worked with CiCi’s Pizza to build a list of customer e-mails through the landing page on CiCi’s Pizza’s website. In the meantime, we developed a suite of e-mail templates to feature different offers at the restaurant.
Using HenkinSchultz Traffic™, we are able to segment the e-mail addresses to tailor marketing to specific interest groups. Each e-mail targets a different audience, such as parents or coaches. Because the advertising is tailored to the readers’ needs, CiCi’s subscriber list has grown and open rates for the e-mails have remained consistently high.
When we talk about e-marketing and what it can do for you, we’re not just speculating. We know through experience what works and what doesn’t — after all, we market ourselves online.
One component of our e-marketing campaign is the HenkinSchultz E-Newsletter. The e-newsletter allows us to let our clients know about industry news that’s relevant to them. We’re able to directly communicate with an interested group of people about advertising campaigns, social media, services we offer and more.
And our e-newsletter isn’t all work and no play. Besides pushing the limits of html e-mail design, the HenkinSchultz E-Newsletter is an engaging publication that gives readers a look into the daily life of people who work here (and who we think are pretty amazing, by the way).
The Gas Stop
Our client wanted to promote its new product Flex 30, an optimal blend of ethanol and gas for Flex Fuel vehicles. The Gas Stop wanted to let environmentally conscious consumers know that Flex 30 would help them use less fuel while saving more money.
CiCi’s Pizza – Sioux Falls
CiCi’s Pizza is a national chain, with national advertising and national coverage. So how do you create a local message that corresponds with the national image without getting lost in the umbrella of corporate hierarchy?