HenkinSchultz

Sioux Empire United Way
Regular e-mails keep Sioux Empire United Way employee campaign managers and supporters updated on the campaign’s progress. The e-newsletters report on fundraising ideas, programs supported by the Sioux Empire United Way and much more.

TLC
Unless you’re a recovered alcoholic, you might not think about supporting organizations that make it their mission to help people recover from alcoholism. TLC recognizes that and keeps in touch with its donors through an identity brochure, website, annual appeal letter and quarterly e-newsletters. By sharing information about the TLC program, donors are reminded why their support is needed by an organization that focuses on the important topic of alcohol recovery.

Avera Heart Hospital
Planet Heart is a popular heart health screening at the Avera Heart Hospital that checks for calcium build-up in the heart, blood pressure, cholesterol, blood sugar levels and more. To help keep people’s hearts healthy, The Avera Heart Hospital wanted a way to stay connected with people after they leave their screenings.

Planet Heart Health, an e-newsletter, is sent quarterly to Planet Heart participants who’ve opted in to the e-newsletters by providing their e-mail addresses. The e-newsletters keep readers up-to-date on the latest heart health news and provide important healthcare information from physicians, dietitians and other experts at the Avera Heart Hospital. Links within the e-mail direct people to the Avera Heart Hospital’s website for more information or to make appointments.

Swiftel Communications
When Swiftel came to us looking for a new site, the number one goal was to become the homepage for their community. They wanted to showcase local news and weather as a service to their customers. Oh, and maybe sell some of their products and services while they’re at it.

The Gas Stop
This chain of convenience stores uses Facebook and Twitter campaigns to successfully boost foot traffic to their stores. Every day we post messages to Facebook and Twitter about The Gas Stop’s specials, such as deals on milk, gas, snacks and more. To reward its loyal customers, The Gas Stop names a Facebook fan and Twitter follower of the month. We’ve also facilitated several contests that increase interest in the brand and bring people to the stores. The social media pages give customers a way to have a conversation with The Gas Stop, which has helped them know the sales and deals customers value most.

Northern Truck Equipment Corp.
We sat down with the good folk at Northern Truck Equipment Corp. to talk about how we could make their website work better. It came down to organization, the ability to modify and update when they needed to, and a slick new interface. Enter NTECorp.com, a fresh new user-friendly site.

The Tony Ratchford Group
The new website for The Tony Ratchford Group is changing the way people search for homes in the Sioux Falls area. We’re the first in the region to bring indexable results for every listing in our region’s MLS. That means Google indexes every bit of info contained for every property listed is indexed, and this is a HUGE deal when it comes to searchability on the web.

Most realty sites pull data from a central database, called the MLS, and display this information on their individual websites. Trouble comes with how they display this information; it’s typically in an I-Frame, but none of the information in an I-Frame gets searched when Google, Yahoo or Bing’s computers index and rank sites. So it’s there, but these search engines can’t see it.

We came up with an awesome solution for this typical problem of the realty website industry. Through a bit of geek wizardry, we create individual pages for each piece of property in the MLS. Google, Yahoo! and Bing all see these as pieces of content, so they search and rate them accordingly. Now when users search for anything in the MLS through Google, The Tony Ratchford Group pops up.

For a slick online experience, we wrapped the project up in WordPress, some cool new CSS3 tricks and jQuery goodness. Even better, the client is in control of their site, including page content, featured homes, headlines and menu navigation. With this website, you don’t have to search long to find the best realty website in the region.

South Dakota Department of Education
Getting 38,241 high-school students to start thinking seriously about their futures is not easy—unless there are awesome prizes involved. We teamed up with the South Dakota Department of Education to promote the department’s website. sdMyLife.com serves as a valuable tool for South Dakota high school students to help plan their futures and careers.

South Dakota Symphony Website
With the musicians of the South Dakota Symphony being such perfectionists, would you expect anything less from the South Dakota Symphony’s website?

The South Dakota Symphony needed a new website, and they needed it fast. After only 10 days, and a few all-nighters, we were able to develop an updated site with all the characteristics they were looking for.

Working hand-in-hand with the symphony, we developed a website that matched their print materials. We were able to show the entire calendar year of concerts, and when a user clicks on a concert that interests them, the site suggests similar upcoming concerts in that genre.

This new website also allowed the symphony more control over its content. We educated and trained staff so that they can make updates whenever they want. And for the first time, the new website allows for ticket purchasing through a collaboration with the Washington Pavilion ticket office.

By combining our expertise and the South Dakota Symphony’s vision, we were able to produce a website that works in perfect harmony.

CiCi’s Pizza was looking for a way to increase its customer base through special e-mail offers. We used HenkinSchultz Traffic™, a full-service e-marketing program, to create a successful e-mail campaign for the pizza chain.

First, we worked with CiCi’s Pizza to build a list of customer e-mails through the landing page on CiCi’s Pizza’s website. In the meantime, we developed a suite of e-mail templates to feature different offers at the restaurant.

Using HenkinSchultz Traffic™, we are able to segment the e-mail addresses to tailor marketing to specific interest groups. Each e-mail targets a different audience, such as parents or coaches. Because the advertising is tailored to the readers’ needs, CiCi’s subscriber list has grown and open rates for the e-mails have remained consistently high.