Let us spell it out for you: this throne was built for a B—a queen bee, that is. HenkinSchultz Designer Jason Jellis handcrafted this stately throne for South Dakota Advertising Federation’s Chairity fundraiser. Fittingly, this stately throne was auctioned off to benefit the State Theatre, also known as the “last jewel in the crown of historic downtown.”
Non Traditional Marketing
If we could define non-traditional, it would no longer be non-traditional. Instead, we can only assail you with a barrage of past “non-traditional” ideas: bathroom ads, jumper cables, teddy bears, window displays, mouse pads, coffee mugs, pizzas, disposable cameras, text campaigns, guitar picks… and on and on and on and on.
We like a production. So when it’s time to decorate our building for the holidays, we go all. Behold the award-winning HenkinSchultz Christmas Window Display.
Avera Heart Hospital
Planet Heart is a popular heart health screening at the Avera Heart Hospital that checks for calcium build-up in the heart, blood pressure, cholesterol, blood sugar levels and more. To help keep people’s hearts healthy, The Avera Heart Hospital wanted a way to stay connected with people after they leave their screenings.
Planet Heart Health, an e-newsletter, is sent quarterly to Planet Heart participants who’ve opted in to the e-newsletters by providing their e-mail addresses. The e-newsletters keep readers up-to-date on the latest heart health news and provide important healthcare information from physicians, dietitians and other experts at the Avera Heart Hospital. Links within the e-mail direct people to the Avera Heart Hospital’s website for more information or to make appointments.
Avera Heart Hospital
A heart attack can happen anywhere, so the Avera Heart Hospital needed its message to go everywhere. The hospital wanted people to know where to go during a medical emergency: the Avera Heart Hospital’s Emergency Department. So the hospital advertised on what is essentially a moving bulletin board—the public transit buses in Sioux Falls.
South Dakota Department of Education
Getting 38,241 high-school students to start thinking seriously about their futures is not easy—unless there are awesome prizes involved. We teamed up with the South Dakota Department of Education to promote the department’s website. sdMyLife.com serves as a valuable tool for South Dakota high school students to help plan their futures and careers.
Tweetin’ up on Twitter, posting on Facebook and checking in on Foursquare, we’re excited to be working with social media these days. Social media offer us an opportunity to get immediate feedback in ways that other areas of advertising don’t. With social media, we have the ability to listen to what people are saying about us and gives us the opportunity to respond — that can do a lot for a brand.
The Gas Stop
Online banner ads and e-mail offers are just a few ways The Gas Stop has harnessed the power of the Internet to advertise the products available inside its stores. The advertising uses the look and feel of the in-store marketing to make the campaign cohesive with The Gas Stop’s other collateral materials.
Constantly raising awareness. Moving toward a cure. Avera’s new bus wrap is unmistakable and impossible to ignore.
After all – it’s bright pink.
The Gas Stop
A new focus on an old favorite – hot dogs, taquitos and egg rolls on the roller grill. All for only 99¢. And to celebrate, we pulled out all the stops.