From the words on a print ad to the lines behind a television spot; from the content on a Web site to the newsletter you can’t put down. That’s copywriting—a little bit of wordplay in whatever project comes along.
The Leona M. and Harry B. Helmsley Charitable Trust
The Helmsley Trust needed a booklet for participants in its eExploration day, an event that explored eTechnology in rural health. The booklet needed to explain The Helmsley Trust’s partnerships with Avera and The Evangelical Lutheran Good Samaritan Society.
Avera Heart Hospital
Planet Heart is a popular heart health screening at the Avera Heart Hospital that checks for calcium build-up in the heart, blood pressure, cholesterol, blood sugar levels and more. To help keep people’s hearts healthy, The Avera Heart Hospital wanted a way to stay connected with people after they leave their screenings.
Planet Heart Health, an e-newsletter, is sent quarterly to Planet Heart participants who’ve opted in to the e-newsletters by providing their e-mail addresses. The e-newsletters keep readers up-to-date on the latest heart health news and provide important healthcare information from physicians, dietitians and other experts at the Avera Heart Hospital. Links within the e-mail direct people to the Avera Heart Hospital’s website for more information or to make appointments.
South Dakota Department of Health
SIM-SD is a one-of-a-kind partnership committed to ensuring consistent emergency care across South Dakota. The project uses state-of-the art training to enhance pre-hospital and hospital emergency care.
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