HenkinSchultz

South Dakota State University Foundation
The SDSU Foundation appealed to donors’ nostalgia during its $200 million capital campaign. The foundation used the theme “It Starts With State” to remind donors that the university is where many started their educations, careers and even marriages. That message instantly connects donors with why making a donation that will expand, strengthen and revitalize SDSU is so crucial.

CTeL
“Keep it simple.” That’s the mantra we stuck to when writing and designing a membership packet that outlines the services and benefits of The Robert J. Waters Center for Telehealth & e-Health Law (CTeL). CTeL provides important legal information to businesses and healthcare providers about telehealth. The membership packet that we created showcases CTeL’s expertise and explains the value of its resources for businesses that use telehealth services. And that simplicity is a breath of fresh air when dealing with the complexities of telehealth law.

American Cancer Society
Our local branch of the American Cancer Society has a lot of information to share. We reorganized, rewrote and redesigned their collateral materials into a cohesive, easily customizable packet that helps spread their message more effectively.

Sioux Falls Specialty Hospital
The Sioux Falls Surgical Hospital offered much more than surgery, but its name didn’t reflect that. Plus, the public was confused about the hospital’s available services, and the look of marketing materials didn’t seem to make it clearer. That confusion prompted the hospital to reexamine its marketing.

HorsePower
The nonprofit organization Handi-Riders needed a new name and look that better reflected the way horses inspire confidence in people with physical, emotional or cognitive challenges. A simple name met the need: HorsePower. The look of the design evoked the sensory experiences of riding horses that evoke so much emotion: the wood in an old barn, the rope used on ranches, a brand shaped like a horseshoe.

Sioux Empire United Way
The theme of the 2012 Sioux Empire United Way’s campaign focused on the relationships of people supported by the Sioux Empire United Way. Hand-drawn illustrations added a personal, warm touch to campaign materials.

First National Bank in Sioux Falls
When it was time to update the First National Bank Trust and Investment Management Services brochure, we kept the design in line with the First National Bank’s established brand, but wanted to give it a brighter, relationship-focused feel. With updated copy and photos, the Trust and Investment Management Services brochure was ready for business.

Midwest Family Care
Midwest Family Care needed a logo that instantly connects it to its parent company, the Sioux Fall Specialty Hospital. We developed the logo and collateral materials for its family practice clinics.

Midwest Family Care
As a division of Sioux Falls Specialty Hospital, Midwest Family Care clinic needed a logo and printed materials that would be immediately identifiable as part of the SFSH family. One set of materials was developed for businesses that partner with Midwest Family Care to provide on-site care for employees. The goal of the on-site clinics is to give patients a personal experience with a small-clinic feel. Patients are not just a number; the healthcare providers have time to talk with them about their health.

The Leona M. and Harry B. Helmsley Charitable Trust
The Helmsley Trust needed a booklet for participants in its eExploration day, an event that explored eTechnology in rural health. The booklet needed to explain The Helmsley Trust’s partnerships with Avera and The Evangelical Lutheran Good Samaritan Society.