EmBe (formerly known as the YWCA) gathered together a committee of board members, employees and external constituents to discuss the local organization’s disaffiliation from the national YWCA in an effort to better meet the needs of the Sioux Falls community. Working with HenkinSchultz over the past year on the re-branding process—developing a new name, tagline, logo and color palette—we worked with EmBe to identify what their brand really is, at its most basic level. With a history and brand of empowering and influencing the lives of women and their families, that concept became its name and tagline: EmBe – Empowering you to Be.
It’s the identifying mark of a company’s brand – and it’s often the first thing that comes to mind. But designing a logo is more than just smashing shapes and words together. Oh, much more. Much much more.
Recently, Orion Food Systems created a new restaurant concept that needed a fresh brand. The key to getting the concept right was knowing the customers and putting them first.
High-energy foods need a high-energy brand. That’s when HenkinSchultz came in to develop the concept and look of the marketing materials. We chose the name “Chopz” for the brand because it works on several levels; depending on the context, it means mouth, skills or a cut of meat. The tagline “eat to win” implies that food is fuel, but in a more interesting, competitive way. Stripes and shiny, chrome-like details gave the campaign a sports feel. We applied the new logo and look to posters, flyers, signage and an animated video.
To create an effective logo and look for Home Building Supply, we looked at what differentiates the company from similar businesses. We found that Home Building Supply’s first-rate customer service and high-quality products make contractors repeat customers.
Home Building Supply needed a top-to-toe redesign. We thought carefully about the customers. Because most new home builders want the latest design on the market, we made Home Building Supply’s brand look modern and current. We used the look on the logo, truck graphics, exterior signs, 24-foot-wide graphics for interior design, brochures, the web site and more.
Home Building Supply’s new look further established the business’s quality and integrity.
Willow Run Cares Foundation
Willow Run golf course created Willow Run Cares Foundation, which is dedicated to supporting golf programs and events that help develop values, character and leadership. To create the foundation’s logo, we simplified Willow Run’s recently redesigned logo and added a pair of angel wings.
Olive Destination is a new store in Sioux Falls offering premium olives oils, balsamic vinegars, spices and specialty foods. The business owners, who are passionate about their work, wanted a contemporary logo that conveyed premium olive products.
The nonprofit organization Handi-Riders needed a new name and look that better reflected the way horses inspire confidence in people with physical, emotional or cognitive challenges. A simple name met the need: HorsePower. The look of the design evoked the sensory experiences of riding horses that evoke so much emotion: the wood in an old barn, the rope used on ranches, a brand shaped like a horseshoe.
Midwest Family Care
Midwest Family Care needed a logo that instantly connects it to its parent company, the Sioux Fall Specialty Hospital. We developed the logo and collateral materials for its family practice clinics.
Midwest Family Care
As a division of Sioux Falls Specialty Hospital, Midwest Family Care clinic needed a logo and printed materials that would be immediately identifiable as part of the SFSH family. One set of materials was developed for businesses that partner with Midwest Family Care to provide on-site care for employees. The goal of the on-site clinics is to give patients a personal experience with a small-clinic feel. Patients are not just a number; the healthcare providers have time to talk with them about their health.
For the State Theatre’s capital campaign, we created the tagline “The Last Jewel in the Crown of Historic Downtown.” A crown was a natural fit for the logo and the design balances the vintage feel of the theatre with modern design. The versatile logo works as the “W” in the word crown. It also can stand alone on print brochures, logo wear, pins, stickers and much more. Every piece of the State Theatre Capital Campaign fits cohesively with the history of the theatre, the tagline and logo design—right down to the business cards shaped like old-time theatre tickets.