Logos. Brand standards. Consistency. Everything that makes the visual identification of your company, group, event or campaign. That’s a major part of brand building, and it’s something we do pretty well here at HenkinSchultz.
Recently, Orion Food Systems created a new restaurant concept that needed a fresh brand. The key to getting the concept right was knowing the customers and putting them first.
High-energy foods need a high-energy brand. That’s when HenkinSchultz came in to develop the concept and look of the marketing materials. We chose the name “Chopz” for the brand because it works on several levels; depending on the context, it means mouth, skills or a cut of meat. The tagline “eat to win” implies that food is fuel, but in a more interesting, competitive way. Stripes and shiny, chrome-like details gave the campaign a sports feel. We applied the new logo and look to posters, flyers, signage and an animated video.
South Dakota State University Foundation
The SDSU Foundation appealed to donors’ nostalgia during its $200 million capital campaign. The foundation used the theme “It Starts With State” to remind donors that the university is where many started their educations, careers and even marriages. That message instantly connects donors with why making a donation that will expand, strengthen and revitalize SDSU is so crucial.
To create an effective logo and look for Home Building Supply, we looked at what differentiates the company from similar businesses. We found that Home Building Supply’s first-rate customer service and high-quality products make contractors repeat customers.
Home Building Supply needed a top-to-toe redesign. We thought carefully about the customers. Because most new home builders want the latest design on the market, we made Home Building Supply’s brand look modern and current. We used the look on the logo, truck graphics, exterior signs, 24-foot-wide graphics for interior design, brochures, the web site and more.
Home Building Supply’s new look further established the business’s quality and integrity.
Willow Run Cares Foundation
Willow Run golf course created Willow Run Cares Foundation, which is dedicated to supporting golf programs and events that help develop values, character and leadership. To create the foundation’s logo, we simplified Willow Run’s recently redesigned logo and added a pair of angel wings.
The Willow Run Cares Foundation used this poster to advertise the 2012 Don Isaacson Willow Run Cares Invitational & Long Drive Showdown. The events supported Sioux Falls high school and college golf teams and are one example of how the Willow Run Cares Foundation is making charitable giving one of its longest drives.
Supporting State Theatre’s renovations is akin to the anticipation you feel before seeing a blockbuster movie. That’s why we designed the State Theatre’s business cards to look like movie tickets—involvement with the theatre’s fundraising efforts is providing you with a ticket to help restore historic downtown Sioux Falls.
Olive Destination is a new store in Sioux Falls offering premium olives oils, balsamic vinegars, spices and specialty foods. The business owners, who are passionate about their work, wanted a contemporary logo that conveyed premium olive products.
Department of Health
As the South Dakota Department of Health’s Hospital Preparedness Program offerings continued to increase, the department turned to HenkinSchultz to design cohesive marketing materials that simply explain all facets of the program.