You can get twelve people in a room and feed them lunch – but will you get anything from their ideas? We can – and it’s why, when the vox populous is needed, we turn to focus groups. Just sit around, talk things through and discover what people are really saying.
Sioux Falls Specialty Hospital
The Sioux Falls Surgical Hospital offered much more than surgery, but its name didn’t reflect that. Plus, the public was confused about the hospital’s available services, and the look of marketing materials didn’t seem to make it clearer. That confusion prompted the hospital to reexamine its marketing.
Midwest Family Care
As a division of Sioux Falls Specialty Hospital, Midwest Family Care clinic needed a logo and printed materials that would be immediately identifiable as part of the SFSH family. One set of materials was developed for businesses that partner with Midwest Family Care to provide on-site care for employees. The goal of the on-site clinics is to give patients a personal experience with a small-clinic feel. Patients are not just a number; the healthcare providers have time to talk with them about their health.
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