For management of brands. For keeping things on track. For understanding strategy and developing ideas and researching best practices. Your point of contact at all stages of the project – that’s what account services does best.
Recently, Orion Food Systems created a new restaurant concept that needed a fresh brand. The key to getting the concept right was knowing the customers and putting them first.
High-energy foods need a high-energy brand. That’s when HenkinSchultz came in to develop the concept and look of the marketing materials. We chose the name “Chopz” for the brand because it works on several levels; depending on the context, it means mouth, skills or a cut of meat. The tagline “eat to win” implies that food is fuel, but in a more interesting, competitive way. Stripes and shiny, chrome-like details gave the campaign a sports feel. We applied the new logo and look to posters, flyers, signage and an animated video.
Sioux Falls Specialty Hospital
The Sioux Falls Surgical Hospital offered much more than surgery, but its name didn’t reflect that. Plus, the public was confused about the hospital’s available services, and the look of marketing materials didn’t seem to make it clearer. That confusion prompted the hospital to reexamine its marketing.
Midwest Family Care
As a division of Sioux Falls Specialty Hospital, Midwest Family Care clinic needed a logo and printed materials that would be immediately identifiable as part of the SFSH family. One set of materials was developed for businesses that partner with Midwest Family Care to provide on-site care for employees. The goal of the on-site clinics is to give patients a personal experience with a small-clinic feel. Patients are not just a number; the healthcare providers have time to talk with them about their health.
An Avera Heart Hospital campaign at The Empire Mall in Sioux Falls raised awareness about the symptoms of heart attacks—and what better way to do that than to cover the mall’s food court and windows with enormous signs? We worked with Avera Heart Hospital to create banners, window clings and floor clings that talk about heart disease.
Suzuki is more than motorbikes…but most people don’t know that. To get the word out about their amazing luxury cars, we put it out there in a pedal-to-the-metal campaign that included radio, a new landing page, e-offers and more. We touted their best-in-the-biz guarantee and, guess what? Combined with Graham’s hard work on the sale floor, their car sales increased!
Check out this radio spot and tell us what you think in the comments below.
South Dakota Department of Health
SIM-SD is a one-of-a-kind partnership committed to ensuring consistent emergency care across South Dakota. The project uses state-of-the art training to enhance pre-hospital and hospital emergency care.
Tweetin’ up on Twitter, posting on Facebook and checking in on Foursquare, we’re excited to be working with social media these days. Social media offer us an opportunity to get immediate feedback in ways that other areas of advertising don’t. With social media, we have the ability to listen to what people are saying about us and gives us the opportunity to respond — that can do a lot for a brand.
Tools of the Trade
We’ve been working with Google for a while now. Whether you need help getting your information on the map with Google Places (formerly Google Local Business Listings), seeing where your web visits are coming from with Google Analytics or highlighting a particular product or service with Google AdWords, we’re here to help.