June 2nd, 2011
Sprint
Talk on the phone. Talk on the radio. Testimonial-style radio spots were the way to go with Sprint’s 2011 radio campaign—they needed them now, and we delivered.
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June 2nd, 2011
TLC
Unless you’re a recovered alcoholic, you might not think about supporting organizations that make it their mission to help people recover from alcoholism. TLC recognizes that and keeps in touch with its donors through an identity brochure, website, annual appeal letter and quarterly e-newsletters. By sharing information about the TLC program, donors are reminded why their support is needed by an organization that focuses on the important topic of alcohol recovery.
June 2nd, 2011
Graham Automotive
Suzuki is more than motorbikes…but most people don’t know that. To get the word out about their amazing luxury cars, we put it out there in a pedal-to-the-metal campaign that included radio, a new landing page, e-offers and more. We touted their best-in-the-biz guarantee and, guess what? Combined with Graham’s hard work on the sale floor, their car sales increased!
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Check out this radio spot and tell us what you think in the comments below.
April 29th, 2011
You can just throw some words and images together for a logo, right? Try again. You want people to instantly recognize your brand and your identity, so you’ll need a careful calibration of elements to meet that goal. Naming a company or program also takes careful consideration of the subtle nuances of language—which we can help with, too. Just like we did with Here 4 Youth. We were there from the development of their name and logo, to creating their brand identity.
April 29th, 2011
Rosenbauer America
Rosenbauer America makes fire trucks. Really, really incredible state-of-the-art fire trucks and other firefighting equipment that lead the industry. We updated the marketing materials to have a clean and contemporary feel that matches the vibe of the company’s high-tech, innovative equipment.
March 31st, 2011
The Leona M. and Harry B. Helmsley Charitable Trust
The Helmsley Trust needed a booklet for participants in its eExploration day, an event that explored eTechnology in rural health. The booklet needed to explain The Helmsley Trust’s partnerships with Avera and The Evangelical Lutheran Good Samaritan Society.
March 18th, 2011
Avera Heart Hospital
Planet Heart is a popular heart health screening at the Avera Heart Hospital that checks for calcium build-up in the heart, blood pressure, cholesterol, blood sugar levels and more. To help keep people’s hearts healthy, The Avera Heart Hospital wanted a way to stay connected with people after they leave their screenings.
Planet Heart Health, an e-newsletter, is sent quarterly to Planet Heart participants who’ve opted in to the e-newsletters by providing their e-mail addresses. The e-newsletters keep readers up-to-date on the latest heart health news and provide important healthcare information from physicians, dietitians and other experts at the Avera Heart Hospital. Links within the e-mail direct people to the Avera Heart Hospital’s website for more information or to make appointments.
March 17th, 2011
Avera Heart Hospital
A heart attack can happen anywhere, so the Avera Heart Hospital needed its message to go everywhere. The hospital wanted people to know where to go during a medical emergency: the Avera Heart Hospital’s Emergency Department. So the hospital advertised on what is essentially a moving bulletin board—the public transit buses in Sioux Falls.
March 9th, 2011
Swiftel Communications
When Swiftel came to us looking for a new site, the number one goal was to become the homepage for their community. They wanted to showcase local news and weather as a service to their customers. Oh, and maybe sell some of their products and services while they’re at it.
March 7th, 2011
South Dakota Department of Health
SIM-SD is a one-of-a-kind partnership committed to ensuring consistent emergency care across South Dakota. The project uses state-of-the art training to enhance pre-hospital and hospital emergency care.