It’s impossible to ignore the power of the Internet and the Web as a fast and cost-effective marketing channel.
The use of e-mail marketing has risen constantly over the past several
years, thanks in part to universal usage. More than 90% of Internet users between 18 and 72 said they send and receive email, according to Pew Internet and American Life Project (Feb 2009), and e-mail marketing is used by 79.1% of marketers – outpacing even direct postal mail (Direct Marketing Association, 2008).
For this reason, we’ve developed one of the first full-service e-marketing programs in the region: HenkinSchultz Traffic™.
Combining knowledgeable marketing with Internet technology, HenkinSchultz Traffic™ guides you through the maze of Web-generation marketing by offering direct contact through e-mail offers and newsletters. Through HenkinSchultz Traffic™, your company will be able to:
• Develop a mailing list
• Reach out to clients with offers and news
• Analyze and track your e-marketing investment
More than just e-mail marketing, however, HenkinSchultz Traffic™ is steeped in all aspects of both traditional and social marketing. Web banners, Facebook ads and simple in-store sign-up are some of the more basic ways of building a database of customers.
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