Lynell Unruh: Creative Director

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With a degree in Communication Arts from the Illinois Institute of Design in Chicago and more than 18 years of experience (17 at HenkinSchultz), Lynell is more than just a designer—her extensive experience has given her the ability to creatively concept and develop brands, campaign themes and meaningful marketing materials. She has helped produce branding systems for several prominent health care and human service accounts, and designs creative collateral for clients such as: Sioux Falls Specialty Hospital, The First National Bank in Sioux Falls, Sprint, Avera, Orion Foods, Lutheran Social Services and the Sioux Falls Convention & Visitor’s Bureau.


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Projects by Lynell:


    Home Building Supply

    August 21st, 2012
    Home Building Supply

    To create an effective logo and look for Home Building Supply, we looked at what differentiates the company from similar businesses. We found that Home Building Supply’s first-rate customer service and high-quality products make contractors repeat customers.

    Home Building Supply needed a top-to-toe redesign. We thought carefully about the customers. Because most new home builders want the latest design on the market, we made Home Building Supply’s brand look modern and current. We used the look on the logo, truck graphics, exterior signs, 24-foot-wide graphics for interior design, brochures, the web site and more.

    Home Building Supply’s new look further established the business’s quality and integrity.

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    Golfing With Heart

    July 10th, 2012
    Golfing With Heart

    Willow Run Cares Foundation
    Willow Run golf course created Willow Run Cares Foundation, which is dedicated to supporting golf programs and events that help develop values, character and leadership. To create the foundation’s logo, we simplified Willow Run’s recently redesigned logo and added a pair of angel wings.

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    For Simplicity’s Sake

    June 19th, 2012
    For Simplicity’s Sake

    CTeL
    “Keep it simple.” That’s the mantra we stuck to when writing and designing a membership packet that outlines the services and benefits of The Robert J. Waters Center for Telehealth & e-Health Law (CTeL). CTeL provides important legal information to businesses and healthcare providers about telehealth. The membership packet that we created showcases CTeL’s expertise and explains the value of its resources for businesses that use telehealth services. And that simplicity is a breath of fresh air when dealing with the complexities of telehealth law.

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    Land on the Green

    April 25th, 2012
    Land on the Green

    Willow Run
    When successful entrepreneur Tom Walsh took ownership of Willow Run in 2011, he wanted a fresh look for the golf course’s logo and marketing materials.

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    Here4Youth

    April 29th, 2011
    Here4Youth

    You can just throw some words and images together for a logo, right? Try again. You want people to instantly recognize your brand and your identity, so you’ll need a careful calibration of elements to meet that goal. Naming a company or program also takes careful consideration of the subtle nuances of language—which we can help with, too. Just like we did with Here 4 Youth. We were there from the development of their name and logo, to creating their brand identity.

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    SDMyLife.com

    December 17th, 2010
    SDMyLife.com

    South Dakota Department of Education
    Getting 38,241 high-school students to start thinking seriously about their futures is not easy—unless there are awesome prizes involved. We teamed up with the South Dakota Department of Education to promote the department’s website. sdMyLife.com serves as a valuable tool for South Dakota high school students to help plan their futures and careers. Read More

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    bankON

    June 20th, 2009
    bankON

    The First National Bank in Sioux Falls
    Online banking got a lot easier with this campaign for The First National Bank in Sioux Falls. Young, edgy and – best of all – effective.
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    Infant Adoption Initiative Campaign

    October 15th, 2008
    Infant Adoption Initiative Campaign

    Lutheran Social Services of South Dakota
    Non-profit campaigns are often plagued by hasty design and low budgets. Thankfully, we were able to develop materials for LSS at a reasonable cost.
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    And Baby Makes…

    October 10th, 2007
    And Baby Makes…

    Avera Health
    Where you go to have a baby is a huge decision. For this reason, we helped Avera develop a series of OB brochures for the entire network.
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