When Swiftel came to us looking for a new site, the number one goal was to become the homepage for their community. They wanted to showcase local news and weather as a service to their customers. Oh, and maybe sell some of their products and services while they’re at it.
Erik Rodne: Digital Creative Director
Erik’s humor balances the fine line between intelligent and potty-mouthed in a way that makes us proud to know him (if not a little uneasy). He was an award-winning designer before he even had a chance to be a professional designer, so we know he’s one of those “early starter” types. He also uses big words, which, for the record, are in no way related to the size of his too-small monitor.
Projects by Erik:
March 9th, 2011
Northern Truck Equipment Corp.
We sat down with the good folk at Northern Truck Equipment Corp. to talk about how we could make their website work better. It came down to organization, the ability to modify and update when they needed to, and a slick new interface. Enter NTECorp.com, a fresh new user-friendly site. Read More
The Tony Ratchford Group
The new website for The Tony Ratchford Group is changing the way people search for homes in the Sioux Falls area. We’re the first in the region to bring indexable results for every listing in our region’s MLS. That means Google indexes every bit of info contained for every property listed is indexed, and this is a HUGE deal when it comes to searchability on the web.
Most realty sites pull data from a central database, called the MLS, and display this information on their individual websites. Trouble comes with how they display this information; it’s typically in an I-Frame, but none of the information in an I-Frame gets searched when Google, Yahoo or Bing’s computers index and rank sites. So it’s there, but these search engines can’t see it.
We came up with an awesome solution for this typical problem of the realty website industry. Through a bit of geek wizardry, we create individual pages for each piece of property in the MLS. Google, Yahoo! and Bing all see these as pieces of content, so they search and rate them accordingly. Now when users search for anything in the MLS through Google, The Tony Ratchford Group pops up.
For a slick online experience, we wrapped the project up in WordPress, some cool new CSS3 tricks and jQuery goodness. Even better, the client is in control of their site, including page content, featured homes, headlines and menu navigation. With this website, you don’t have to search long to find the best realty website in the region.
Ecoblade by Diamond Mowers
Diamond Mowers has an amazing product, but it didn’t have visibility with their clients. They came to us for help positioning and packaging an industrial mower that applies chemicals at the same time it cuts. We give you the ecoblade.
Matz Painting & Wallcovering
Using carefully calibrated shades, tones and colors, Matz Painting & Wallcovering capitalizes on existing light to create an atmosphere perfectly suited to each client’s business. Check it.
Youth Enrichment Services
Youth Enrichment Services had all the information: locations, services, newsletters, lunch menus and groups. But they had no clear way to communicate the information quickly. Our expert team of thinkers sat down to devise the perfect interactive strategy.
YES is an amazing non-profit organization that stimulates learning in children, from infants to grade-schoolers. YES provides summer, afterschool and early childhood programs that get kids excited about learning. Yet, there was a disconnect between what people experience online and in person. We wanted their website to be as fun and engaging as their programs.
The new website has dynamic features that make parents’ lives easier, and it has the functionality for YES staff to update the site themselves. Top stories or events automatically appear on the home page, and tech-savvy parents can subscribe to their RSS feeds. Best of all, the new website makes finding the right location super easy—parents can search by location or program. With the new website, the YES staff provides parents with a constantly fresh (and informative) web experience.
South Dakota State University Foundation
Make it easy, make it prominent, and give donors a reason to come back — those were the goals in improving the online experience for the South Dakota State University Foundation.
The Tony Ratchford Group
The Dream Home Vision is a process that sets the Tony Ratchford Group apart from other Realtors in Sioux Falls and the surrounding area – and, naturally, they want people to know about it.