Becka Burger, MBA: Account Executive

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Okay. Let's say you need a party planned. For instance, a quarterly potluck, or a going away soirée, or a spontaneous release of pressure. There's just one person to turn to: Becka. Or, let's say you need some social media solutions - from someone, who is, say, Google Adwords Certified. With over a decade of experience in pretty much everything account oriented, there's a reason she's the self-proclaimed Account Executive of the Year seven years running. And we think she's maybe even deserved the award a few of those years.


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Projects by Becka:


    “CiCi’s Pizza E-Marketing”

    July 7th, 2010
    “CiCi’s Pizza E-Marketing”

    CiCi’s Pizza was looking for a way to increase its customer base through special e-mail offers. We used HenkinSchultz Traffic™, a full-service e-marketing program, to create a successful e-mail campaign for the pizza chain.

    First, we worked with CiCi’s Pizza to build a list of customer e-mails through the landing page on CiCi’s Pizza’s website. In the meantime, we developed a suite of e-mail templates to feature different offers at the restaurant.

    Using HenkinSchultz Traffic™, we are able to segment the e-mail addresses to tailor marketing to specific interest groups. Each e-mail targets a different audience, such as parents or coaches. Because the advertising is tailored to the readers’ needs, CiCi’s subscriber list has grown and open rates for the e-mails have remained consistently high.

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    Fill ‘er to the Top E-Offers

    May 25th, 2010
    Fill ‘er to the Top E-Offers

    The Gas Stop
    The Gas Stop wanted an online campaign that would raise top-of-mind awareness of the fuel provider and to drive sales for products inside the store. First, HenkinSchultz created a link on The Gas Stop’s website for customers to provide their e-mail addresses. They received a free fountain pop just for signing up.

    HenkinSchultz then designed several templates for e-offers to send to the growing database of customer’s e-mail addresses. Offers included free ice cream, buy one get one free deli items, free coffee, free car wash and so on. Since the campaign began in 2009, an increasing number of customers have been coming inside The Gas Stop’s stores with the e-offers, and the number of people signed up for The Gas Stop’s e-offers has increased by 52 percent.

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    “Landing Page/E-Marketing”

    October 20th, 2009
    “Landing Page/E-Marketing”

    CiCi’s Pizza – Sioux Falls
    CiCi’s Pizza is a national chain, with national advertising and national coverage. So how do you create a local message that corresponds with the national image without getting lost in the umbrella of corporate hierarchy?
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    “Built by Joshua”

    February 1st, 2009
    “Built by Joshua”

    Joshua Construction
    Clean and easy to navigate, our Web work for Built by Joshua reflects the product itself: quality construction matched with attractive finishes and solid design.

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    “Parents Matter”

    January 1st, 2007
    “Parents Matter”

    Prairie View Prevention
    An errant night. A few too many drinks. An attempt to drive home. South Dakota faced a rash of deaths do to underage drinking and driving, and needed help.
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