The Last Jewel
For the State Theatre’s capital campaign, we created the tagline “The Last Jewel in the Crown of Historic Downtown.” A crown was a natural fit for the logo and the design balances the vintage feel of the theatre with modern design. The versatile logo works as the “W” in the word crown. It also can stand alone on print brochures, logo wear, pins, stickers and much more. Every piece of the State Theatre Capital Campaign fits cohesively with the history of the theatre, the tagline and logo design—right down to the business cards shaped like old-time theatre tickets.