First, we had to take into consideration the proprietary nature of Ratchford’s Dream Home Vision process. So, we set some user-friendly security measures in place: asking for a first name and a valid e-mail to register a user (which gave an added benefit of building a database). Once the user logs in twice, the password is modified and an e-mail is sent to the Tony Ratchford Group as a follow-up tool.

This project at TonyRatchford.com is the first database-driven flash application that HenkinSchultz has worked on, and we have been able to boost the search-engine optimization of nearly all flash projects. Through custom URLs coupled with Google Analytics, we’re able to see who’s visiting what section and track their online activity. This gives us the tools we need to continually refine our approach.

Today’s photography is centered on the Web. And through one part simplicity and one part awesome, we were able to reposition Harold’s Photo as a Web-savvy photography partner.

So, if you can’t illustrate – animate!

From one card into another, we morphed from option to option – all keeping in mind the most important thing: it’s easy to make, easy to pick up, and easy to customize. Which means your holidays will look a whole lot better. (Or, at least, your cards will.)

When Diamond Mowers came to us they needed some traction online, they needed to figure out how they could improve their SEO without destroying their CMS (bonus points if you’re still with me). After taking a look at their site (and under the hood) we knew what needed to be done. More content, easier access and better style.

So we put the entire thing online.

From appetizers to desserts, dishes to drinks; all fully search engine friendly. We even put a section up for event, live music and Notre Dame game days. And to top it all off we opened up the floodgates and let visitors post comments on their favorite band, drink, meal… whatever.

McNally’s Irish Pub | Drink, Food & Friendship … now fully online, engaged and willing to listen to its customers’ feedback.

Through a multi-faceted campaign blast, we painted the town with taquitos and hot dogs. E-newsletters, print, radio, billboards, Facebook, online ads, Web and word of mouth – you name it, we were there, making mouths water and wreaking havoc on otherwise respectful lunch patrons.

After seeing it, you can’t help but want a 99-cent snack. And that was exactly the idea.

So, in keeping with their tradition of color and beauty, we made sure to let everyone know about the personality and feeling of Josephine’s as soon as the Web page loads. Which, as you can imagine, is exactly what you see when you walk in the front door of the bricks and mortar version of Josephine’s.

And considering a company’s Web page serves as the new front door in an ever-connected world, we’d say that, in terms of that aforementioned Web impression: Mission accomplished.

If you haven’t heard of the STARBASE program, let us fill you in. STARBASE, through the Department of Defense, reaches thousands of children across the country each year with learning goodness in the fields of Science, Math and Technology.

Testing has shown it’s a valuable program, now offered across the nation in hundreds of locations. We were proud just to be along for the ride.