HenkinSchultz | Sioux Falls Advertising, Marketing and Interactive Design » vibrant

“World Class Experience”

Erik Rodne — Wed, 09 Dec 2009 00:36:54 +0000

McGowan Capital Group
They wanted a new website that loaded quickly, was fully immersive, and was flexible enough to convey a world-class experience on nearly all monitor sizes with both large images and responsive load time. We created this: McGowan Capital Group.

The world of private equity in Sioux Falls needed a vibrant responsive showcase with a light footprint. Creating the site with Adobe Flash allowed for the aesthetics of brand philosophy to be refined through custom animated nuances that elevate the user experience subconsciously, instilling both trust and respect. This site was meant to wow both investors and money seeking businesses.

We pulled it off. We hope you’ll agree.

“Scouting Around”

Erik Rodne — Mon, 02 Feb 2009 14:19:49 +0000

Boy Scouts of America
It’s not about the destination. It’s about climbing up that hill, perseverance and discovering the journey. And when our area Boys Scouts of America came to us for a fresh perspective, we reinforced the Boy Scouts’ journey and called on local leaders to give back.

Printed pieces always have their uniqueness, and this one was especially fun. The challenge was finding just the right colors to differentiate the two brochures while still conveying the energy of scouting. Through the use of a dull paper and spot varnish, dark and heavy canvas textured background and layered photography, we were able to call out these color differences with subtle nuances that still provided cohesion.