HenkinSchultz | Sioux Falls Advertising, Marketing and Interactive Design » The Gas Stop http://www.henkinschultz.com Creative Services in Sioux Falls, SD Mon, 23 Aug 2010 14:25:13 +0000 http://wordpress.org/?v=2.8.3 en hourly 1 “Better Mileage, Lower Cost” http://www.henkinschultz.com/better-mileage-lower-cost.html http://www.henkinschultz.com/better-mileage-lower-cost.html#comments Tue, 29 Jun 2010 21:17:17 +0000 Karla Hassebroek http://www.henkinschultz.com/?p=1564 The Gas Stop
Our client wanted to promote its new product Flex 30, an optimal blend of ethanol and gas for Flex Fuel vehicles. The Gas Stop wanted to let environmentally conscious consumers know that Flex 30 would help them use less fuel while saving more money.

Through a partnership with Growth Energy, The Gas Stop offered Flex 30 at six Sioux Falls locations. Using a combination of billboards, radio, e-offers and social media, HenkinSchultz helped The Gas Stop tout Flex 30’s benefits, including better mileage and lower cost. We used the playful look and feel of The Gas Stop’s current marketing to create eye-catching ads that demonstrate how a change in fuel can help you be green and save green.

]]> http://www.henkinschultz.com/better-mileage-lower-cost.html/feed 0 Fill ‘er to the Top E-Offers http://www.henkinschultz.com/the-gas-stop-e-marketing.html http://www.henkinschultz.com/the-gas-stop-e-marketing.html#comments Tue, 25 May 2010 21:18:49 +0000 Karla Hassebroek http://www.henkinschultz.com/?p=1424 The Gas Stop
The Gas Stop wanted an online campaign that would raise top-of-mind awareness of the fuel provider and to drive sales for products inside the store. First, HenkinSchultz created a link on The Gas Stop’s website for customers to provide their e-mail addresses. They received a free fountain pop just for signing up.

HenkinSchultz then designed several templates for e-offers to send to the growing database of customer’s e-mail addresses. Offers included free ice cream, buy one get one free deli items, free coffee, free car wash and so on. Since the campaign began in 2009, an increasing number of customers have been coming inside The Gas Stop’s stores with the e-offers, and the number of people signed up for The Gas Stop’s e-offers has increased by 52 percent.

    ]]>     http://www.henkinschultz.com/the-gas-stop-e-marketing.html/feed 0     “99¢ Deli Campaign” http://www.henkinschultz.com/99%c2%a2-deli.html http://www.henkinschultz.com/99%c2%a2-deli.html#comments Wed, 15 Jul 2009 20:26:23 +0000 Tanya Christensen http://www.henkinschultz.com/nue/?p=135 The Gas Stop
    A new focus on an old favorite – hot dogs, taquitos and egg rolls on the roller grill. All for only 99¢. And to celebrate, we pulled out all the stops.

    Through a multi-faceted campaign blast, we painted the town with taquitos and hot dogs. E-newsletters, print, radio, billboards, Facebook, online ads, Web and word of mouth – you name it, we were there, making mouths water and wreaking havoc on otherwise respectful lunch patrons.

    After seeing it, you can’t help but want a 99-cent snack. And that was exactly the idea.

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