HenkinSchultz

The Gas Stop
Our client wanted to promote its new product Flex 30, an optimal blend of ethanol and gas for Flex Fuel vehicles. The Gas Stop wanted to let environmentally conscious consumers know that Flex 30 would help them use less fuel while saving more money.

The Gas Stop
The Gas Stop wanted an online campaign that would raise top-of-mind awareness of the fuel provider and to drive sales for products inside the store. First, HenkinSchultz created a link on The Gas Stop’s website for customers to provide their e-mail addresses. They received a free fountain pop just for signing up.

HenkinSchultz then designed several templates for e-offers to send to the growing database of customer’s e-mail addresses. Offers included free ice cream, buy one get one free deli items, free coffee, free car wash and so on. Since the campaign began in 2009, an increasing number of customers have been coming inside The Gas Stop’s stores with the e-offers, and the number of people signed up for The Gas Stop’s e-offers has increased by 52 percent.

The Gas Stop
A new focus on an old favorite – hot dogs, taquitos and egg rolls on the roller grill. All for only 99¢. And to celebrate, we pulled out all the stops.