“Putting You First”

Melissa Carter — Mon, 26 Oct 2009 04:05:59 +0000

The First National Bank in Sioux Falls
The First National Bank in Sioux Falls knows different people and businesses have very different banking needs. Our goal: ads that show personalized service.

Solution: Focus a new campaign – and look – around how The First National Bank in Sioux Falls personalizes its services for each client.

First National Bank asked HenkinSchultz to help develop a new campaign that highlights personal service and customer-oriented business practices. The result: “Putting You First,” a tag that shows how The First National Bank in Sioux Falls doesn’t provide cookie-cutter service. On the contrary – we’re talking personal, face-to-face, totally awesome banking, here.

HenkinSchultz produced four different ads with similar design elements. Each ad focused on how banking is customized for each target audience. And because the bank specializes in building relationships, it chose to focus on local businesses, doctors, homeowners and families. You’ve probably seen them in publications around the region – and there’s no doubt you’ve caught their new television spots as well.

“Where Eagles Fly”

Kirby Schultz — Sun, 01 Jan 2006 22:45:56 +0000

The First National Bank in Sioux Falls
120 years of building successful relationships in agriculture and agri-business has to be worth something, right?

FNB thinks so, and so do we. Which is why this spot for The First National Bank in Sioux Falls’ agribanking is so powerful in its simplicity – you know exactly what you need to know about the bank in just three simple concepts: stability, longevity, and trust.

After all, it’s exactly what you’ve always wanted from a bank.

HenkinSchultz | Sioux Falls Advertising, Marketing and Interactive Design » the first national bank in sioux falls

“Putting You First”

“Where Eagles Fly”