HenkinSchultz | Sioux Falls Advertising, Marketing and Interactive Design » television

“Putting You First – Television Campaign”

Joey Schultz — Wed, 30 Dec 2009 15:27:41 +0000

The First National Bank in Sioux Falls
Putting You First. It means focusing on the customer. And we mean REALLY focusing on the customer – not just the data that’s connected to that customer. We got a chance to explain via television.

In explaining The First National Bank in Sioux Falls’ new campaign, we mixed animation and live action, creating a look that mimics print so closely that it looks torn from the front page. This connection not only helped keep consistency strong throughout all campaign materials, but also gave an instantly memorable hook to both print and television.

What’s more, the actors had a great time – and you can tell. Who says making advertising spots can’t be fun?

General

Real Estate

Ag & Farming

“HaroldsPhoto.com”

Joey Schultz — Wed, 09 Dec 2009 15:19:41 +0000

Harold’s Photo
A new Web site requires some new promotion. So our goal was to capture the ease – and convenience – of Harold’s Photo’s new Web site through animation and action.

What that meant was grabbing elements of the Web and weaving them into the established television animation. It meant tweaking and retweaking until the Web experience was captured perfectly. And it meant creating something that’s instantly noticed – and rarely forgotten.

Today’s photography is centered on the Web. And through one part simplicity and one part awesome, we were able to reposition Harold’s Photo as a Web-savvy photography partner.

“Holiday Gift Cards”

Joey Schultz — Wed, 09 Dec 2009 15:08:27 +0000

Harold’s Photo
You take hundreds of products and slam them into one television spot. Sounds horrible? Not if it’s done correctly, as evidenced in this holiday card spot for Harold’s Photo.

With literally hundreds of card options – and thousands of combinations, thanks to a robust online card designing program at www.HaroldsPhoto.com – it’s difficult to illustrate the breadth of Harold’s Photo’s offerings.

So, if you can’t illustrate – animate!

From one card into another, we morphed from option to option – all keeping in mind the most important thing: it’s easy to make, easy to pick up, and easy to customize. Which means your holidays will look a whole lot better. (Or, at least, your cards will.)

“Exactly Like Nothing Else”

Joey Schultz — Wed, 15 Jul 2009 22:16:52 +0000

Downtown Sioux Falls
So, you’ve got a great new theme: “Exactly Like Nothing Else.” So how do you bring the message to the masses? By flooding the airwaves with some great animation.

For us, it comes down to grabbing Joey, our animation expert, and letting him work his magic. The result: a beautiful embodiment of the “Exactly Like Nothing Else” theme, with an introduction to what has become a revitalized area of our humble city.

“Exactly Like Nothing Else”

Tanya Christensen — Wed, 01 Jul 2009 22:21:01 +0000

Downtown Sioux Falls?
What is Downtown Sioux Falls? A little bit of everything, it seems – which can make it difficult to promote. Unless, of course, you can come up with the perfect idea.

So through research and focus groups – and a little bit of old fashioned brainstorming – we took Downtown’s mix of shopping, dining, entertainment and history to the next level by creating a full campaign (including print, radio, television and brand management) to promote the general feeling of Downtown Sioux Falls

Downtown is, in essence, the embodiment of Sioux Falls culture. At the same time, every corner, shop, street lamp, restaurant – everything, really – bubbles with uniqueness. In other words, Downtown Sioux Falls is Exactly Like Nothing Else.

“Be You. Be Us. Be Northern.”

Joey Schultz — Sun, 15 Mar 2009 20:39:50 +0000

Northern State University
You don’t know until you go – that was the message of Northern State University, one of the state’s fastest-rising state schools.

Until you travel to Aberdeen, you’ll never quite be sure of what you’re missing. And let’s face it – you’ll be missing a lot.

That made the goal apparent: drive people to the beautiful Northern State University campus, and let them see what NSU has to offer firsthand. Did it work? It sure did – student visits were up, and so was everyone’s spirits. Of course, even better, we managed to give Northern State University a big-time looking television spot that promoted a freshness other state universities are trying to match.

“43rd Annual South Dakota ADDY Awards Intro”

Joey Schultz — Sun, 01 Mar 2009 16:08:41 +0000

South Dakota Advertising Federation
It was the SDAF World Tour, and it culminated with the 43rd Annual South Dakota ADDY Awards. So what better way to connect the two than by letting rock and roll run roughshod over the ceremony?

Taking stock of the year’s materials – and animating them to a score heavy in metal and punk – we helped set the stage, so to speak, at the ADDYs, sparking each Gold and Silver designation with a little splash of hardcore and making the walk to the stage a little more awesome.

Rock on, right?

“Planet Heart”

Tanya Christensen — Fri, 01 Aug 2008 20:10:42 +0000

Avera Heart Hospital
There’s only one way to find out if you’re at risk for heart disease: get tested. Which is why Avera Heart Hospital came to us to promote their Planet Heart check.

So that’s exactly what we did. And by developing the Planet Heart campaign – designed to inform people about the other side of the Heart Hospital: the prevention and clinic side – we were able to create awareness for the program, which led to a major increase in appointments. A whole new planet of heart care, indeed.

“Life Interrupted/Life Line – Link-Up”

Mark Johnson — Fri, 11 Jul 2008 22:33:27 +0000

South Dakota Public Utilities Commission
No one wants to be interrupted during dinner. And everyone needs access to a phone. These are the two issues handled by a recent set of SD PUC campaigns.

The South Dakota Do Not Call campaign is exactly what it sounds like – a public service message to raise awareness of the official Do Not Call sign-up program.

Meanwhile, Life Line/Link-up offers to place phones into the hands of low-income families, thus keeping them connected for emergencies and a better quality of life.

“Just Like You”

Mark Johnson — Thu, 01 May 2008 22:24:31 +0000

Dakotabilities
What does Dakotabilities do? That was the question that needed to be answered in this general image spot.

The things is, the people served by Dakotabilities are no different than the rest of us – they simply have extra needs. So, Dakotabilties asked HenkinSchultz to highlight these people – and to ask the general public not just to tolerate their place in the community, but also support it.

In doing so, they answered the question: what does Dakotabilties do; “Support independence, choice and access to an inclusive community, and provide opportunities for people with disabilities.”