Now, no matter where you look, you’re picking up signs of Sprint.

This is how image advertising works. Though there’s an incentive to come in, there’s even more of an incentive to pay attention. Over time, a brand is built, nurtured and released into the wild, where it’s strong enough to last on its own.

Every mention from here on out is strengthened by the quality of the work that came before it, until you realize that you haven’t just created simple radio spot – you’ve created the beginnings of a brand revolution.

And to think it all started with a little joke.

An Avera-wide initiative to provide advanced technology for patients across the entire Avera network, Avera eICU Care offers major benefits for small-town clinics and hospitals.

Our goal: make it known that Avera’s got the technology, and that the best in health care is right here, close to home.