“Sprint Wish Book”

Melissa Carter — Thu, 26 Nov 2009 04:37:37 +0000

Sprint
Of course you saw it. After all, everyone reads the newspaper ads on Thanksgiving. And this, my friend, stood out from the pack.

Spreading good cheer to loved ones during the holidays is a whole lot easier with a good cell phone and service plan. In its annual gift guide, local Sprint retailers aimed to evoke the excitement and anticipation of the holidays.

HenkinSchultz worked with the local Sprint retailers to put their own twist on the phone service company’s national advertising campaign. Based on Sprint’s national calling plans, the direct mailing piece focused on the emotional pull of giving special gifts to family and friends during the holiday season.

Original photography and creativity within the strict adherence to national corporate standards make this the best of both worlds: creative and functional; fun enough to be noticed and on point enough to be approved nationally.

“Hidden Fees Shrink”

Justin Fink — Sun, 12 Apr 2009 20:23:59 +0000

Sprint
The first time you hear it, you think, “Ha! That there’s some pretty funny stuff!” Then, a few minutes later, you think of it again. And again.

Now, no matter where you look, you’re picking up signs of Sprint.

This is how image advertising works. Though there’s an incentive to come in, there’s even more of an incentive to pay attention. Over time, a brand is built, nurtured and released into the wild, where it’s strong enough to last on its own.

Every mention from here on out is strengthened by the quality of the work that came before it, until you realize that you haven’t just created simple radio spot – you’ve created the beginnings of a brand revolution.

And to think it all started with a little joke.

HenkinSchultz | Sioux Falls Advertising, Marketing and Interactive Design » swiftel

“Sprint Wish Book”

“Hidden Fees Shrink”