Through a multi-faceted campaign blast, we painted the town with taquitos and hot dogs. E-newsletters, print, radio, billboards, Facebook, online ads, Web and word of mouth – you name it, we were there, making mouths water and wreaking havoc on otherwise respectful lunch patrons.

After seeing it, you can’t help but want a 99-cent snack. And that was exactly the idea.

So through research and focus groups – and a little bit of old fashioned brainstorming – we took Downtown’s mix of shopping, dining, entertainment and history to the next level by creating a full campaign (including print, radio, television and brand management) to promote the general feeling of Downtown Sioux Falls

Downtown is, in essence, the embodiment of Sioux Falls culture. At the same time, every corner, shop, street lamp, restaurant – everything, really – bubbles with uniqueness. In other words, Downtown Sioux Falls is Exactly Like Nothing Else.

Now, no matter where you look, you’re picking up signs of Sprint.

This is how image advertising works. Though there’s an incentive to come in, there’s even more of an incentive to pay attention. Over time, a brand is built, nurtured and released into the wild, where it’s strong enough to last on its own.

Every mention from here on out is strengthened by the quality of the work that came before it, until you realize that you haven’t just created simple radio spot – you’ve created the beginnings of a brand revolution.

And to think it all started with a little joke.

The goal: be noticed in a surprisingly competitive industry that boasts some of the nation’s largest craft and framing chains.

The concept: develop a personality for framing. Give prints and artwork a voice. Hear their plight as they’re forced to go through life with second-hand, shoddy frames.

The result: “Treat your prints right,” people. They have feelings too.

The right words and the right image can show law professionals as caring, kind-hearted individuals that genuinely believe in justice.

In fact, through our work with Nasser Law Offices, we’ve managed to find a personal slant in a traditionally maligned field – showing personalities that entered the field to help people, honestly, and with a dedication to getting people back on track after an accident.

Looks like the joke’s on someone else.

The First National Bank in Sioux Falls looked to us in order to boost their home loan applications. Through television, radio and online marketing, they got their wish – with a wildly successful jump in applications, mortgages and, as a result, customers.

All through a simple message: the time is now, so Make Your Move.