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“SDAF ProBono”

Melissa Carter — Mon, 16 Nov 2009 03:49:46 +0000

South Dakota Advertising Federation
So much of today’s charitable giving has to do with funds. But what about those who can’t give, especially in uncertain times? Easy: Give your time.

It was with this in mind that the South Dakota Advertising Federation developed the SDAF ProBono campaign – a volunteer initiative designed to get SDAF members together and helping each other without a monetary commitment. And a new campaign needed a new look – something that people could rally around and feel great about.

So SDAF turned to HenkinSchultz for help. Bathed in retro goodness and bold enough to be noticed, SDAF’s ProBono identity helped place a new initiative on the map – and raise awareness of our community’s need for extra hands, no matter the cause.

“Avera Breast Center Bus”

Teresa Jackson — Thu, 22 Oct 2009 23:19:00 +0000

Avera McKennan
Constantly raising awareness. Moving toward a cure. Avera’s new bus wrap is unmistakable and impossible to ignore.

After all – it’s bright pink.

What is it? Well, it’s a bus. But it’s also a moving billboard, promoting the Avera Breast Center and featuring some of the region’s very own breast cancer survivors. One message that travels to the city’s most populated areas. And as a motivation to keep breast cancer awareness alive and well – not just during October, and not just when it comes to buying yogurt, but in terms of scheduling mammograms and staying healthy – it’s invaluable.

It’s a fun machine to see roaming the streets. And it’s a great example of thinking outside the billboard.

Go big pink!