HenkinSchultz | Sioux Falls Advertising, Marketing and Interactive Design » health care

“Fostering Partnerships”

Tammy Larson — Thu, 31 Mar 2011 14:53:19 +0000

The Leona M. and Harry B. Helmsley Charitable Trust
The Helmsley Trust needed a booklet for participants in its eExploration day, an event that explored eTechnology in rural health. The booklet needed to explain The Helmsley Trust’s partnerships with Avera and The Evangelical Lutheran Good Samaritan Society.

Because of our familiarity with the missions, brand standards and writing style of all three organizations, we were able to put together a booklet that accurately portrayed each group’s programs. And having us work on it saved The Helmsley Trust the hassle of coordination, letting all three groups focus on the their important projects.

“Planet Heart Health eNewsletter”

Amie Van Overmeer — Fri, 18 Mar 2011 14:31:34 +0000

Avera Heart Hospital
Planet Heart is a popular heart health screening at the Avera Heart Hospital that checks for calcium build-up in the heart, blood pressure, cholesterol, blood sugar levels and more. To help keep people’s hearts healthy, The Avera Heart Hospital wanted a way to stay connected with people after they leave their screenings.

Planet Heart Health, an e-newsletter, is sent quarterly to Planet Heart participants who’ve opted in to the e-newsletters by providing their e-mail addresses. The e-newsletters keep readers up-to-date on the latest heart health news and provide important healthcare information from physicians, dietitians and other experts at the Avera Heart Hospital. Links within the e-mail direct people to the Avera Heart Hospital’s website for more information or to make appointments.

“Know Where to Go Bus Wraps”

Tanya Christensen — Thu, 17 Mar 2011 20:41:59 +0000

Avera Heart Hospital
A heart attack can happen anywhere, so the Avera Heart Hospital needed its message to go everywhere. The hospital wanted people to know where to go during a medical emergency: the Avera Heart Hospital’s Emergency Department. So the hospital advertised on what is essentially a moving bulletin board—the public transit buses in Sioux Falls.

The bus wraps have a sleek, eye-catching design that’s hard to miss. We hope you’ll never need to visit the Avera Heart Hospital’s Emergency Department. But if you do, we think these bus wraps help you know where to go.

“Foundation Annual Report ‘09″

Tammy Larson — Sat, 31 Oct 2009 14:46:57 +0000

Avera McKennan Foundation
Avera McKennan Foundation spends a majority of their year developing projects and fundraising opportunities to better health care in the region. And it’s up to us to help highlight all of it.

So, every year, we dive into the Foundation’s successes in order to provide an annual report of Avera McKennan Foundation’s year. From The Avera Race Against Breast Cancer to The Big Grape and progress on the Avera Cancer Institute, we’re proud to have given a little extra promotion to the great work Avera McKennan Foundation does for our community.

The annual report was mailed in October 2009.

“Avera Breast Center Bus”

Teresa Jackson — Thu, 22 Oct 2009 23:19:00 +0000

Avera McKennan
Constantly raising awareness. Moving toward a cure. Avera’s new bus wrap is unmistakable and impossible to ignore.

After all – it’s bright pink.

What is it? Well, it’s a bus. But it’s also a moving billboard, promoting the Avera Breast Center and featuring some of the region’s very own breast cancer survivors. One message that travels to the city’s most populated areas. And as a motivation to keep breast cancer awareness alive and well – not just during October, and not just when it comes to buying yogurt, but in terms of scheduling mammograms and staying healthy – it’s invaluable.

It’s a fun machine to see roaming the streets. And it’s a great example of thinking outside the billboard.

Go big pink!

“In Great Health”

Amie Van Overmeer — Tue, 18 Aug 2009 22:15:39 +0000

Avera Health
Not many people can travel hundreds of miles for health care, so providing the latest in medical advances to rural areas is a major goal for Avera Health.

Through a series of printed and electronic newsletters called In Great Health, Avera Health brings important health care information to the public. Consumer-focused and reader-friendly, the publications let people know they need to look no further than their Avera regional centers to receive top-notch medical care.

HenkinSchultz is responsible for design and writing for the newsletters, which serve a majority of Avera’s service area.

“Planet Heart”

Tanya Christensen — Fri, 01 Aug 2008 20:10:42 +0000

Avera Heart Hospital
There’s only one way to find out if you’re at risk for heart disease: get tested. Which is why Avera Heart Hospital came to us to promote their Planet Heart check.

So that’s exactly what we did. And by developing the Planet Heart campaign – designed to inform people about the other side of the Heart Hospital: the prevention and clinic side – we were able to create awareness for the program, which led to a major increase in appointments. A whole new planet of heart care, indeed.

“Maybe a Baby”

Chris Huls — Sat, 12 Jan 2008 20:11:09 +0000

Avera Health
So you’re having a baby. Which hospital do you go to? Our goal: get people to say “Avera.”

It was through wily marketing skill that we helped Avera McKennan become a leader in quality obstetrics care in an already crowded market. The message was easy: delivery and recovery with care, where you’re more than a number – you’re a person who just witnessed the miracle of birth.

And from there, the campaign spread across the Avera landscape, from Marshall to Mitchell, Aberdeen to Yankton.