HenkinSchultz | Sioux Falls Advertising, Marketing and Interactive Design » fundraiser idea http://www.henkinschultz.com Creative Services in Sioux Falls, SD Wed, 17 Oct 2012 21:46:12 +0000 http://wordpress.org/?v=2.8.3 en hourly 1 Landing Page/E-Marketing http://www.henkinschultz.com/cicis-pizza-sioux-falls-landing-pagee-marketing.html http://www.henkinschultz.com/cicis-pizza-sioux-falls-landing-pagee-marketing.html#comments Tue, 20 Oct 2009 21:08:46 +0000 Becka Burger, MBA http://www.henkinschultz.com/?p=1091 CiCi’s Pizza – Sioux Falls
CiCi’s Pizza is a national chain, with national advertising and national coverage. So how do you create a local message that corresponds with the national image without getting lost in the umbrella of corporate hierarchy?

HenkinSchultz stepped in to create a comprehensive e-marketing campaign to help raise awareness on a local level, while still staying true to the national brand.

First, we started by setting up a CiCi’s Sioux Falls Web landing page. Designed to feature the local menu, prices, offers and local fundraising work, CiCisPizzaSiouxFalls.com gives the local branch a home on the Web independent of the national site.

Using this site as a base, we were then able to begin promoting an e-newsletter (powered by HenkinSchultz Traffic) to drive traffic to the store through coupons and other great offers. The landing page facilitated e-mail capture and agreements, while HenkinSchultz Traffic collected e-mails and developed an automatic mailing list. Features include the VIP club and a birthday club.

]]> http://www.henkinschultz.com/cicis-pizza-sioux-falls-landing-pagee-marketing.html/feed 0