HenkinSchultz | Sioux Falls Advertising, Marketing and Interactive Design » Flash

Eco-friendly. Economical.

Erik Rodne — Thu, 20 May 2010 15:34:08 +0000

Ecoblade by Diamond Mowers
Diamond Mowers has an amazing product, but it didn’t have visibility with their clients. They came to us for help positioning and packaging an industrial mower that applies chemicals at the same time it cuts. We give you the ecoblade.

We started with some good ol’ ocular reconnaissance. We visually mapped existing brands positioned as corporate, industrial and green; this led to developing a new visual language that personified strength, technology and earth-consciousness. We simplified the scientific, touted our toughness and got down to the bottom line with direct headlines, striking imagery and clean illustrations. We carried this new brand development across all media to produce a new website, direct mail pieces, informative sales training tools and video.

Texture-nology

Erik Rodne — Fri, 07 May 2010 15:41:54 +0000

Matz Painting & Wallcovering
Using carefully calibrated shades, tones and colors, Matz Painting & Wallcovering capitalizes on existing light to create an atmosphere perfectly suited to each client’s business. Check it.

Brock Matz came to HenkinSchultz with the goal of redesigning his website. He wanted more than just a website; he wanted an online experience that matched the quality of his craftsmanship. He wanted the website to have as much texture as his work.

Brock needed an online showcase for his work, but he also wanted to update it easily. For maximum ease that still allowed the website to use Flash, we configured the website to pull all of Brock’s photos from Flickr, an online photo sharing website. From Flickr, Brock could manage the photos’ titles, descriptions, order and sets. He updates his portfolio on Flickr and BOOM, the site’s automatically updated.

So not only do we have a supreme user experience with fullscreen Flash, but we’ve got the ease of searching and sharing through Flickr. Win-win.

“New Cornerstone”

Erik Rodne — Mon, 01 Feb 2010 15:34:29 +0000

South Dakota State University Foundation
Make it easy, make it prominent, and give donors a reason to come back — those were the goals in improving the online experience for the South Dakota State University Foundation.

The result: the new South Dakota State University Foundation site, a constantly updated site that gave donors a chance to see what’s new at South Dakota State University, including a feature slide show.

Combining a hint of nostalgia with the clean refinement of contemporary design and typography gives the Web site a tactile online presence. What’s more, we kept SDSU pride alive and well with a nice, refreshing approach to SDSU blue and gold.

Best of all, it was all done under pressure. A tight deadline (design wasn’t approved until less than a week before launch), a couple of pots of coffee and an all-nighter all contributed to a site that was built – from concept to completion – in under 24 hours.

Go Big, Go Blue, then go home and take a nap.

“Access the Vision”

Erik Rodne — Fri, 15 Jan 2010 17:06:12 +0000

The Tony Ratchford Group
The Dream Home Vision is a process that sets the Tony Ratchford Group apart from other Realtors in Sioux Falls and the surrounding area – and, naturally, they want people to know about it.

Enter the Flash: secure, online videos that pop at tonyratchford.com.

First, we had to take into consideration the proprietary nature of Ratchford’s Dream Home Vision process. So, we set some user-friendly security measures in place: asking for a first name and a valid e-mail to register a user (which gave an added benefit of building a database). Once the user logs in twice, the password is modified and an e-mail is sent to the Tony Ratchford Group as a follow-up tool.

This project at TonyRatchford.com is the first database-driven flash application that HenkinSchultz has worked on, and we have been able to boost the search-engine optimization of nearly all flash projects. Through custom URLs coupled with Google Analytics, we’re able to see who’s visiting what section and track their online activity. This gives us the tools we need to continually refine our approach.

“World Class Experience”

Erik Rodne — Wed, 09 Dec 2009 00:36:54 +0000

McGowan Capital Group
They wanted a new website that loaded quickly, was fully immersive, and was flexible enough to convey a world-class experience on nearly all monitor sizes with both large images and responsive load time. We created this: McGowan Capital Group.

The world of private equity in Sioux Falls needed a vibrant responsive showcase with a light footprint. Creating the site with Adobe Flash allowed for the aesthetics of brand philosophy to be refined through custom animated nuances that elevate the user experience subconsciously, instilling both trust and respect. This site was meant to wow both investors and money seeking businesses.

We pulled it off. We hope you’ll agree.

“Prairie Grown”

Erik Rodne — Thu, 17 Sep 2009 00:37:40 +0000

Dakota Provisions
So, Dakota Provisions had a problem. They had built an amazing world-class facility (see their video online) but didn’t have a Web site to match the feeling.

Simply put, they needed an improvement; some design craftiness to help communicate their message with sophistication.

HenkinSchultz decided to take a completely fresh approach. Enter full-screen flash.

It was a joy to be a part of this production as we trimmed down content to the essential points, organized information into three main groupings and gave the user intuitive access to all of it.

A clean minimalist menu, rich luscious photography, dynamic layout with vibrant colors and smooth transitions all come together to deliver a truly interactive online experience.