July 7th, 2010
When we talk about e-marketing and what it can do for you, we’re not just speculating. We know through experience what works and what doesn’t — after all, we market ourselves online.
One component of our e-marketing campaign is the HenkinSchultz E-Newsletter. The e-newsletter allows us to let our clients know about industry news that’s relevant to them. We’re able to directly communicate with an interested group of people about advertising campaigns, social media, services we offer and more.
And our e-newsletter isn’t all work and no play. Besides pushing the limits of html e-mail design, the HenkinSchultz E-Newsletter is an engaging publication that gives readers a look into the daily life of people who work here (and who we think are pretty amazing, by the way).
May 25th, 2010
The Gas Stop
The Gas Stop wanted an online campaign that would raise top-of-mind awareness of the fuel provider and to drive sales for products inside the store. First, HenkinSchultz created a link on The Gas Stop’s website for customers to provide their e-mail addresses. They received a free fountain pop just for signing up.
HenkinSchultz then designed several templates for e-offers to send to the growing database of customer’s e-mail addresses. Offers included free ice cream, buy one get one free deli items, free coffee, free car wash and so on. Since the campaign began in 2009, an increasing number of customers have been coming inside The Gas Stop’s stores with the e-offers, and the number of people signed up for The Gas Stop’s e-offers has increased by 52 percent.
October 20th, 2009
CiCi’s Pizza – Sioux Falls
CiCi’s Pizza is a national chain, with national advertising and national coverage. So how do you create a local message that corresponds with the national image without getting lost in the umbrella of corporate hierarchy?
