Saddle Up
April 27th, 2012 0 Comments
HorsePower
The nonprofit organization Handi-Riders needed a new name and look that better reflected the way horses inspire confidence in people with physical, emotional or cognitive challenges. A simple name met the need: HorsePower. The look of the design evoked the sensory experiences of riding horses that evoke so much emotion: the wood in an old barn, the rope used on ranches, a brand shaped like a horseshoe.
