HenkinSchultz | Sioux Falls Advertising, Marketing and Interactive Design » branding

“Assisting With Recovery”

Betsy Larson — Thu, 02 Jun 2011 13:34:16 +0000

TLC
Unless you’re a recovered alcoholic, you might not think about supporting organizations that make it their mission to help people recover from alcoholism. TLC recognizes that and keeps in touch with its donors through an identity brochure, website, annual appeal letter and quarterly e-newsletters. By sharing information about the TLC program, donors are reminded why their support is needed by an organization that focuses on the important topic of alcohol recovery.

“SuzukEvent Campaign”

Mark Johnson — Thu, 02 Jun 2011 13:08:26 +0000

Graham Automotive
Suzuki is more than motorbikes…but most people don’t know that. To get the word out about their amazing luxury cars, we put it out there in a pedal-to-the-metal campaign that included radio, a new landing page, e-offers and more. We touted their best-in-the-biz guarantee and, guess what? Combined with Graham’s hard work on the sale floor, their car sales increased!

Check out this radio spot and tell us what you think in the comments below.

“High-Tech With Down-Home Values”

Frank Fradella — Fri, 29 Apr 2011 16:37:57 +0000

Rosenbauer America
Rosenbauer America makes fire trucks. Really, really incredible state-of-the-art fire trucks and other firefighting equipment that lead the industry. We updated the marketing materials to have a clean and contemporary feel that matches the vibe of the company’s high-tech, innovative equipment.

Rosenbauer America didn’t need an overhaul of its materials; instead, it just needed to elevate them. Working with us, Rosenbauer America examined and refreshed all its materials to make them consistent and relevant for customers’ needs.

Eco-friendly. Economical.

Erik Rodne — Thu, 20 May 2010 15:34:08 +0000

Ecoblade by Diamond Mowers
Diamond Mowers has an amazing product, but it didn’t have visibility with their clients. They came to us for help positioning and packaging an industrial mower that applies chemicals at the same time it cuts. We give you the ecoblade.

We started with some good ol’ ocular reconnaissance. We visually mapped existing brands positioned as corporate, industrial and green; this led to developing a new visual language that personified strength, technology and earth-consciousness. We simplified the scientific, touted our toughness and got down to the bottom line with direct headlines, striking imagery and clean illustrations. We carried this new brand development across all media to produce a new website, direct mail pieces, informative sales training tools and video.

“Avera Breast Center Bus”

Teresa Jackson — Thu, 22 Oct 2009 23:19:00 +0000

Avera McKennan
Constantly raising awareness. Moving toward a cure. Avera’s new bus wrap is unmistakable and impossible to ignore.

After all – it’s bright pink.

What is it? Well, it’s a bus. But it’s also a moving billboard, promoting the Avera Breast Center and featuring some of the region’s very own breast cancer survivors. One message that travels to the city’s most populated areas. And as a motivation to keep breast cancer awareness alive and well – not just during October, and not just when it comes to buying yogurt, but in terms of scheduling mammograms and staying healthy – it’s invaluable.

It’s a fun machine to see roaming the streets. And it’s a great example of thinking outside the billboard.

Go big pink!

“Drink, Food & Friendship”

Erik Rodne — Thu, 06 Aug 2009 00:38:54 +0000

McNally’s Irish Pub
The phone was ringing off the hook as word spread about this great little Irish Pub that had just opened. A good problem right?

Not if you have to answer hundreds of questions about menu. McNally’s needed something to stave off waves of callers inquiring about the menu and the day’s specials.

So we put the entire thing online.

From appetizers to desserts, dishes to drinks; all fully search engine friendly. We even put a section up for event, live music and Notre Dame game days. And to top it all off we opened up the floodgates and let visitors post comments on their favorite band, drink, meal… whatever.

McNally’s Irish Pub | Drink, Food & Friendship … now fully online, engaged and willing to listen to its customers’ feedback.

“Modern. Cool. Living.”

Melissa Carter — Tue, 02 Jun 2009 04:37:53 +0000

Northridge Estates
Attracting young professionals to its rentals was the goal of a print ad by the Northridge apartment complex.

Using lots of white space with clean lines, the advertisement emphasized the modern amenities at its luxury one- and two-bedroom apartments. To further appeal to a younger clientele, the ads offer a financial incentive for moving to Northridge Estates.

Because young professionals may hate moving, but they love saving a few bucks. Especially if it means saving a few bucks while moving into a place they love.

In addition, we provided a little added value as well. Noticing that the Northridge Estates logo was in need of some work, we volunteered our suggestions for a logo makeover. Not only was Northridge appreciative of the extra effort – they chose a logo and made it their own!

“Advantage: You”

Tanya Christensen — Wed, 10 Oct 2007 20:22:19 +0000

Advantage Network
We partnered with Advantage to update a classic brand without completely ditching their previous look.

The goal was to develop an image that doesn’t clash with history, but doesn’t insult the technical sensibilities of today’s modern banking customer. So, without branching away from the traditional orange ATM kiosks, we were able to make Advantage look more like Awesome.

The result – an edgier look that better reflected Advantage’s technological advances and younger targets.

“Where Eagles Fly”

Kirby Schultz — Sun, 01 Jan 2006 22:45:56 +0000

The First National Bank in Sioux Falls
120 years of building successful relationships in agriculture and agri-business has to be worth something, right?

FNB thinks so, and so do we. Which is why this spot for The First National Bank in Sioux Falls’ agribanking is so powerful in its simplicity – you know exactly what you need to know about the bank in just three simple concepts: stability, longevity, and trust.

After all, it’s exactly what you’ve always wanted from a bank.

“Avera eICU Care”

Kirby Schultz — Thu, 01 Jan 2004 22:05:40 +0000

Avera Health
When you’ve got the technology to keep people well, you’ve got to flaunt it. And when it’s as advanced as this, it’s got to look good.

An Avera-wide initiative to provide advanced technology for patients across the entire Avera network, Avera eICU Care offers major benefits for small-town clinics and hospitals.

Our goal: make it known that Avera’s got the technology, and that the best in health care is right here, close to home.