HenkinSchultz | Sioux Falls Advertising, Marketing and Interactive Design » banking

“Putting You First – Television Campaign”

Joey Schultz — Wed, 30 Dec 2009 15:27:41 +0000

The First National Bank in Sioux Falls
Putting You First. It means focusing on the customer. And we mean REALLY focusing on the customer – not just the data that’s connected to that customer. We got a chance to explain via television.

In explaining The First National Bank in Sioux Falls’ new campaign, we mixed animation and live action, creating a look that mimics print so closely that it looks torn from the front page. This connection not only helped keep consistency strong throughout all campaign materials, but also gave an instantly memorable hook to both print and television.

What’s more, the actors had a great time – and you can tell. Who says making advertising spots can’t be fun?

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Ag & Farming

“Putting You First”

Melissa Carter — Mon, 26 Oct 2009 04:05:59 +0000

The First National Bank in Sioux Falls
The First National Bank in Sioux Falls knows different people and businesses have very different banking needs. Our goal: ads that show personalized service.

Solution: Focus a new campaign – and look – around how The First National Bank in Sioux Falls personalizes its services for each client.

First National Bank asked HenkinSchultz to help develop a new campaign that highlights personal service and customer-oriented business practices. The result: “Putting You First,” a tag that shows how The First National Bank in Sioux Falls doesn’t provide cookie-cutter service. On the contrary – we’re talking personal, face-to-face, totally awesome banking, here.

HenkinSchultz produced four different ads with similar design elements. Each ad focused on how banking is customized for each target audience. And because the bank specializes in building relationships, it chose to focus on local businesses, doctors, homeowners and families. You’ve probably seen them in publications around the region – and there’s no doubt you’ve caught their new television spots as well.

“bankON”

Lynell Unruh — Sat, 20 Jun 2009 20:13:15 +0000

The First National Bank in Sioux Falls
Online banking got a lot easier with this campaign for The First National Bank in Sioux Falls. Young, edgy and – best of all – effective.

And in the meantime, increased interest in FNB helped raise awareness of core deposits – which is a fancy industry term for savings, checking and other basics. Because a young audience is a connected audience, and if you give ‘em the tools they want, they will respond with the patronage you need to grow.

All that needs to be done at that point is to produce effective advertising and marketing that lets people know what the tools are.

“The Business of Growing”

Teresa Jackson — Wed, 24 Oct 2007 20:15:08 +0000

The First National Bank in Sioux Falls
The First National Bank in Sioux Falls was built on a local tradition of agricultural banking. And our goal was to remind people that nobody does it better.

After 130 years in the banking business – offering local, trusted and stable banking services to the region’s farming families – FNB has a wealth of experience in the business of growing.

Which is why this spot is so steeped in history. A comforting voice, a comfortable image: these are the things that relate to the always volatile banking industry, and help to position FNB as the one bank, despite all of the hardships over the past century, that continues to stay stable.

Still growing after all these years.

“Advantage: You”

Tanya Christensen — Wed, 10 Oct 2007 20:22:19 +0000

Advantage Network
We partnered with Advantage to update a classic brand without completely ditching their previous look.

The goal was to develop an image that doesn’t clash with history, but doesn’t insult the technical sensibilities of today’s modern banking customer. So, without branching away from the traditional orange ATM kiosks, we were able to make Advantage look more like Awesome.

The result – an edgier look that better reflected Advantage’s technological advances and younger targets.

“Make Your Move”

Teresa Jackson — Wed, 11 Jul 2007 12:53:07 +0000

The First National Bank in Sioux Falls
In the banking industry, the mortgage department often serves as the front door to your bank. Our mission: promote this front door, and drive traffic.

The First National Bank in Sioux Falls looked to us in order to boost their home loan applications. Through television, radio and online marketing, they got their wish – with a wildly successful jump in applications, mortgages and, as a result, customers.

All through a simple message: the time is now, so Make Your Move.

“Where Eagles Fly”

Kirby Schultz — Sun, 01 Jan 2006 22:45:56 +0000

The First National Bank in Sioux Falls
120 years of building successful relationships in agriculture and agri-business has to be worth something, right?

FNB thinks so, and so do we. Which is why this spot for The First National Bank in Sioux Falls’ agribanking is so powerful in its simplicity – you know exactly what you need to know about the bank in just three simple concepts: stability, longevity, and trust.

After all, it’s exactly what you’ve always wanted from a bank.