HenkinSchultz | Sioux Falls Advertising, Marketing and Interactive Design » avera

“Foundation Annual Report ‘09″

Tammy Larson — Sat, 31 Oct 2009 14:46:57 +0000

Avera McKennan Foundation
Avera McKennan Foundation spends a majority of their year developing projects and fundraising opportunities to better health care in the region. And it’s up to us to help highlight all of it.

So, every year, we dive into the Foundation’s successes in order to provide an annual report of Avera McKennan Foundation’s year. From The Avera Race Against Breast Cancer to The Big Grape and progress on the Avera Cancer Institute, we’re proud to have given a little extra promotion to the great work Avera McKennan Foundation does for our community.

The annual report was mailed in October 2009.

“Avera Breast Center Bus”

Teresa Jackson — Thu, 22 Oct 2009 23:19:00 +0000

Avera McKennan
Constantly raising awareness. Moving toward a cure. Avera’s new bus wrap is unmistakable and impossible to ignore.

After all – it’s bright pink.

What is it? Well, it’s a bus. But it’s also a moving billboard, promoting the Avera Breast Center and featuring some of the region’s very own breast cancer survivors. One message that travels to the city’s most populated areas. And as a motivation to keep breast cancer awareness alive and well – not just during October, and not just when it comes to buying yogurt, but in terms of scheduling mammograms and staying healthy – it’s invaluable.

It’s a fun machine to see roaming the streets. And it’s a great example of thinking outside the billboard.

Go big pink!

“In Great Health”

Amie Van Overmeer — Tue, 18 Aug 2009 22:15:39 +0000

Avera Health
Not many people can travel hundreds of miles for health care, so providing the latest in medical advances to rural areas is a major goal for Avera Health.

Through a series of printed and electronic newsletters called In Great Health, Avera Health brings important health care information to the public. Consumer-focused and reader-friendly, the publications let people know they need to look no further than their Avera regional centers to receive top-notch medical care.

HenkinSchultz is responsible for design and writing for the newsletters, which serve a majority of Avera’s service area.

“Saving the Lives of the People You Love”

Kirby Schultz — Thu, 10 Apr 2008 19:55:53 +0000

Avera Heart Hospital
When it comes to personal stories, no one tugs the heartstrings (get it?) like us.

This is the third in an ongoing series of touching, real-life testimonials that have separated the Avera Heart Hospital from the rest of the pack in terms of quality heart care.

“Avera eICU Care”

Kirby Schultz — Thu, 01 Jan 2004 22:05:40 +0000

Avera Health
When you’ve got the technology to keep people well, you’ve got to flaunt it. And when it’s as advanced as this, it’s got to look good.

An Avera-wide initiative to provide advanced technology for patients across the entire Avera network, Avera eICU Care offers major benefits for small-town clinics and hospitals.

Our goal: make it known that Avera’s got the technology, and that the best in health care is right here, close to home.

“Introducing the Heart Hospital of South Dakota”

Kirby Schultz — Wed, 01 Jan 2003 22:14:22 +0000

Avera Heart Hospital
Introducing a new concept takes the perfect launching pad – especially when it’s a dedicated Heart Hospital the likes of which had never been seen.

After all, a hospital dedicated to your heart and vascular system was a new thing when Avera Heart Hospital (then simply the Heart Hospital of South Dakota) opened its doors.

HenkinSchultz set the tone with a heartstring tugging general image spot that got people thinking about what matters most in life: Life itself.

“Race Against Breast Cancer” 1998

Kirby Schultz — Thu, 27 Aug 1998 21:24:29 +0000

Avera McKennan Foundation
Often, with sensitive subjects like cancer, it’s difficult to find the right words to say. And sometimes, the right words are an accident.

As is the case with this Avera Race Against Breast Cancer spot from 1998. Cancer is difficult to talk about. It’s an emotional subject. Which means the few precious words that ARE said carry a lot more weight.

“Caring for Life”

Kirby Schultz — Thu, 27 Aug 1992 21:35:27 +0000

Avera McKennan
The song – and the idea – that launched nearly a decade of heart-felt (and heart-string pulling) messaging for the region’s largest health care network.

What started as an internal care message quickly became the focus of Avera McKennan’s marketing for nearly a decade: the idea that the hospital wasn’t just providing health care, but also caring for life.

From here, Avera McKennan’s message of “caring for life” moved forward throughout the Avera network – though the actual words are never used, you still see Avera’s dedication to service, caring and advanced technology in everything we do to this day.

The song that launched a thousand campaigns, you could say.