HenkinSchultz | Sioux Falls Advertising, Marketing and Interactive Design » Avera McKennan

“Foundation Annual Report ‘09″

Tammy Larson — Sat, 31 Oct 2009 14:46:57 +0000

Avera McKennan Foundation
Avera McKennan Foundation spends a majority of their year developing projects and fundraising opportunities to better health care in the region. And it’s up to us to help highlight all of it.

So, every year, we dive into the Foundation’s successes in order to provide an annual report of Avera McKennan Foundation’s year. From The Avera Race Against Breast Cancer to The Big Grape and progress on the Avera Cancer Institute, we’re proud to have given a little extra promotion to the great work Avera McKennan Foundation does for our community.

The annual report was mailed in October 2009.

“Avera Breast Center Bus”

Teresa Jackson — Thu, 22 Oct 2009 23:19:00 +0000

Avera McKennan
Constantly raising awareness. Moving toward a cure. Avera’s new bus wrap is unmistakable and impossible to ignore.

After all – it’s bright pink.

What is it? Well, it’s a bus. But it’s also a moving billboard, promoting the Avera Breast Center and featuring some of the region’s very own breast cancer survivors. One message that travels to the city’s most populated areas. And as a motivation to keep breast cancer awareness alive and well – not just during October, and not just when it comes to buying yogurt, but in terms of scheduling mammograms and staying healthy – it’s invaluable.

It’s a fun machine to see roaming the streets. And it’s a great example of thinking outside the billboard.

Go big pink!

“Race Against Breast Cancer”

Tammy Larson — Fri, 12 Jun 2009 20:08:47 +0000

Avera McKennan Foundation
Each year, Avera McKennan Foundation produces one of the region’s most recognized events – the Avera Race Against Breast Cancer.

And each year, HenkinSchultz is honored to help with promotion and materials, across a wide array of mediums – from print to television, radio and online.

“The Big Grape” 2009

Tammy Larson — Sun, 12 Apr 2009 19:56:02 +0000

Avera McKennan Foundation
When it comes to art, we eagerly await each year’s Big Grape project for the Avera McKennan Foundation – and this year is no different.

More than just print, the Big Grape reaches across all mediums for a full-contact wine-centered campaign to help kids with cancer, and we’re always proud to get a chance to take the ball and run.

It’s a chance to honor a great cause – funding for children’s cancer care – while offering an artful approach to one of our favorite pastimes: enjoying a great bottle of wine and a great night of socializing and music.

“Maybe a Baby”

Chris Huls — Sat, 12 Jan 2008 20:11:09 +0000

Avera Health
So you’re having a baby. Which hospital do you go to? Our goal: get people to say “Avera.”

It was through wily marketing skill that we helped Avera McKennan become a leader in quality obstetrics care in an already crowded market. The message was easy: delivery and recovery with care, where you’re more than a number – you’re a person who just witnessed the miracle of birth.

And from there, the campaign spread across the Avera landscape, from Marshall to Mitchell, Aberdeen to Yankton.

“Race Against Breast Cancer” 1998

Kirby Schultz — Thu, 27 Aug 1998 21:24:29 +0000

Avera McKennan Foundation
Often, with sensitive subjects like cancer, it’s difficult to find the right words to say. And sometimes, the right words are an accident.

As is the case with this Avera Race Against Breast Cancer spot from 1998. Cancer is difficult to talk about. It’s an emotional subject. Which means the few precious words that ARE said carry a lot more weight.

“Caring for Life”

Kirby Schultz — Thu, 27 Aug 1992 21:35:27 +0000

Avera McKennan
The song – and the idea – that launched nearly a decade of heart-felt (and heart-string pulling) messaging for the region’s largest health care network.

What started as an internal care message quickly became the focus of Avera McKennan’s marketing for nearly a decade: the idea that the hospital wasn’t just providing health care, but also caring for life.

From here, Avera McKennan’s message of “caring for life” moved forward throughout the Avera network – though the actual words are never used, you still see Avera’s dedication to service, caring and advanced technology in everything we do to this day.

The song that launched a thousand campaigns, you could say.