After all – it’s bright pink.

What is it? Well, it’s a bus. But it’s also a moving billboard, promoting the Avera Breast Center and featuring some of the region’s very own breast cancer survivors. One message that travels to the city’s most populated areas. And as a motivation to keep breast cancer awareness alive and well – not just during October, and not just when it comes to buying yogurt, but in terms of scheduling mammograms and staying healthy – it’s invaluable.

It’s a fun machine to see roaming the streets. And it’s a great example of thinking outside the billboard.

Go big pink!