First National Bank asked HenkinSchultz to help develop a new campaign that highlights personal service and customer-oriented business practices. The result: “Putting You First,” a tag that shows how The First National Bank in Sioux Falls doesn’t provide cookie-cutter service. On the contrary – we’re talking personal, face-to-face, totally awesome banking, here.

HenkinSchultz produced four different ads with similar design elements. Each ad focused on how banking is customized for each target audience. And because the bank specializes in building relationships, it chose to focus on local businesses, doctors, homeowners and families. You’ve probably seen them in publications around the region – and there’s no doubt you’ve caught their new television spots as well.

After 130 years in the banking business – offering local, trusted and stable banking services to the region’s farming families – FNB has a wealth of experience in the business of growing.

Which is why this spot is so steeped in history. A comforting voice, a comfortable image: these are the things that relate to the always volatile banking industry, and help to position FNB as the one bank, despite all of the hardships over the past century, that continues to stay stable.

Still growing after all these years.