After all – it’s bright pink.

What is it? Well, it’s a bus. But it’s also a moving billboard, promoting the Avera Breast Center and featuring some of the region’s very own breast cancer survivors. One message that travels to the city’s most populated areas. And as a motivation to keep breast cancer awareness alive and well – not just during October, and not just when it comes to buying yogurt, but in terms of scheduling mammograms and staying healthy – it’s invaluable.

It’s a fun machine to see roaming the streets. And it’s a great example of thinking outside the billboard.

Go big pink!

Naturally, Northern State University couldn’t just rely on television. So we took the television spot, boiled it down, took the parts that stuck together and arranged them on a clean white piece of paper.

What resulted was a clean and clear message of change – moving up and moving on in today’s busy and demanding employment market.