“Hidden Fees Shrink”
Sprint
The first time you hear it, you think, “Ha! That there’s some pretty funny stuff!” Then, a few minutes later, you think of it again. And again.
Now, no matter where you look, you’re picking up signs of Sprint.
This is how image advertising works. Though there’s an incentive to come in, there’s even more of an incentive to pay attention. Over time, a brand is built, nurtured and released into the wild, where it’s strong enough to last on its own.
Every mention from here on out is strengthened by the quality of the work that came before it, until you realize that you haven’t just created simple radio spot – you’ve created the beginnings of a brand revolution.
And to think it all started with a little joke.
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