Sprint
Of course you saw it. After all, everyone reads the newspaper ads on Thanksgiving. And this, my friend, stood out from the pack.
Spreading good cheer to loved ones during the holidays is a whole lot easier with a good cell phone and service plan. In its annual gift guide, local Sprint retailers aimed to evoke the excitement and anticipation of the holidays.
HenkinSchultz worked with the local Sprint retailers to put their own twist on the phone service company’s national advertising campaign. Based on Sprint’s national calling plans, the direct mailing piece focused on the emotional pull of giving special gifts to family and friends during the holiday season.
Original photography and creativity within the strict adherence to national corporate standards make this the best of both worlds: creative and functional; fun enough to be noticed and on point enough to be approved nationally.
