“SDAF ProBono”
South Dakota Advertising Federation
So much of today’s charitable giving has to do with funds. But what about those who can’t give, especially in uncertain times? Easy: Give your time.
It was with this in mind that the South Dakota Advertising Federation developed the SDAF ProBono campaign – a volunteer initiative designed to get SDAF members together and helping each other without a monetary commitment. And a new campaign needed a new look – something that people could rally around and feel great about.
So SDAF turned to HenkinSchultz for help. Bathed in retro goodness and bold enough to be noticed, SDAF’s ProBono identity helped place a new initiative on the map – and raise awareness of our community’s need for extra hands, no matter the cause.