Boy Scouts of America
It’s not about the destination. It’s about climbing up that hill, perseverance and discovering the journey. And when our area Boys Scouts of America came to us for a fresh perspective, we reinforced the Boy Scouts’ journey and called on local leaders to give back.
Printed pieces always have their uniqueness, and this one was especially fun. The challenge was finding just the right colors to differentiate the two brochures while still conveying the energy of scouting. Through the use of a dull paper and spot varnish, dark and heavy canvas textured background and layered photography, we were able to call out these color differences with subtle nuances that still provided cohesion.
